If you’ve been on TikTok, Instagram, or anywhere near the kawaii side of the internet lately, chances are you’ve seen those wild-eyed, big-eared little creatures popping up everywhere. Meet Labubu – the quirky, mischievous character that’s become a global collectible obsession.
From hype beasts to plushie collectors, Labubu is officially having its moment. But what’s behind this trend? And with so many knockoffs flooding the market, how can you make sure your Labubu is the real deal?
Let’s break it down.
Who (or What) Is Labubu?
Labubu is part of The Monsters collection by POP MART, a Chinese toy and design company that’s built a cult following thanks to its unique vinyl figures and mystery box model. Designed by artist Kasing Lung, Labubu has become the breakout star – equal parts adorable and odd, with a signature snaggle-toothed grin and expressive eyes.
Originally launched as an art toy, Labubu has since exploded into plushies, figures, limited editions, and collabs that fans go wild for.
Why Is Labubu So Popular?
It’s not just hype – there’s something genuinely charming about Labubu that makes people fall in love. Here’s why they’re flying off shelves:
Unique Design: Labubu is like nothing else out there – part imp, part gremlin, part cute critter. The art-style stands out in a sea of same-same plush toys.
Limited Edition Drops: Many Labubu plushies and figures are released in limited runs, meaning once they’re gone, they’re really gone. That rarity fuels a serious collector market.
Hugely Viral on Social Media: TikTok creators and collectors post their unboxings, hauls, and setups – feeding the FOMO and creating global demand.
Crossover Appeal: From kawaii fans to toy collectors, Labubu’s aesthetic appeals across cultures, age groups, and communities.
How to Spot a Fake Labubu Plushie
As demand rises, so does the counterfeit market. If you’re shopping for your first Labubu – or expanding your collection – here’s how to make sure it’s authentic:
✅ Buy from trusted retailers
Always purchase from official POP MART stockists or reputable shops like Perfume Direct, who source directly from reliable distributors.
✅ Check the tags
Real Labubu plushies come with POP MART branding on the swing tag and/or sewn-in labels. The font, spacing, and print quality should be crisp and clear. Check there is a QR code, that when scanned takes you to the Pop Mart site with an authentication certificate.
✅ Quality of materials
Fake Labubus often use cheaper stuffing, off-colour fabrics, or poorly stitched features. Authentic ones have a distinct plush feel and premium finish.
✅ Packaging matters
Make sure the box is sealed, printed clearly, and includes the correct logos and safety promises.
✅ Price too good to be true?
It probably is. If you find one for £10 when it’s sold out everywhere else for £40+, be cautious.
Where to Buy Authentic Labubu Plushies
If you’re ready to join the Labubu craze (or just want a soft new shelf buddy), check out the latest Labubu plushies and collectibles at Perfume Direct.
With new drops and limited editions landing often, you can stay ahead of the trend – without the worry of fakes.
Final Thoughts
Labubu might not be your average plushie – but that’s exactly the point. It’s a little weird, a little wonderful, and totally irresistible. Whether you’re a long-time POP MART collector or a new fan just discovering the charm, there’s never been a better time to jump into the world of Labubu.
Just be warned: once you get one… you’ll probably want five.
