Air France have launched its signature home fragrance, AF001. The airline called on the talents of Francis Kurkdjian, Dior’s in-house perfumer and artistic director of Maison Francis Kurkdjian.
The airline say, “Starting on 15 January 2025, this home fragrance will gradually be introduced at the entrance to certain Air France lounges at Paris-Charles de Gaulle, as a welcome gesture at the start of a journey. Customers will discover the fragrance in the lobby, the lounge and the La Première suites, as well as in the lounges located in terminals 2E halls L and M, 2F and 2G. Air France will be gradually using the fragrance in its other lounges in Paris and around the world over the coming months.”
AF001, designed to evoke a feeling of space, calm and light is described as a comforting musky scent, combined with mimosa from the south of France, with hints of jasmine and rose. The name is a reference to the Concorde flights between New York and Paris in the late 1970s.
‘I’m very proud to have created Air France’s first signature home fragrance,’ said Kurkdjian. ‘It was the illusion of a ray of sunshine on the wings of an aircraft that inspired me to create this light, fresh and comforting home fragrance’.
‘The Air France travel experience now elevates all five senses: sight, with the haute couture uniforms of our staff, our cabin interiors and the meticulous design of our lounges, taste with the delicious dishes on the menu on board, touch with the soft fabrics of our seats, sound with our playlists on board, and now smell with this prestigious signature fragrance’ added Fabien Pelous, SVP Customer Experience at Air France.
(image: © LAURENT HUMBERT)