If you’ve been on TikTok, Instagram, or anywhere near the kawaii side of the internet lately, chances are you've seen those wild-eyed, big-eared little ...

The Beauty Hit of the Summer At Perfume Direct HQ, we’ve seen travel-size perfumes fly off the shelves - and we get the hype. These pint-sized powerhouses ...

While spring is synonymous with cleaning - summer is the time to check beauty and fragrance bottles that might still be sitting on bedroom or bathroom shelves ...

If you're looking for perfumes that capture the feeling of a holiday, try fresh and floral scents with tropical or aquatic notes. Our top picks include Tom ...

The heat is rising, the sun is shining, lush gardens are bursting into bloom, and the world is vibrant with life and colour. What better way to celebrate ...

Check out my review of the BORNTOSTANDOUT Eau Intimité collection on my substack. This is a free Substack post. If you become a paid subscriber, for $5 ...

The Allure of Fig in Fragrance: Fig, Fig Milk & Fig Leaf ExploredLusciously green, subtly creamy, and gently sweet — few fragrance notes evoke such a ...

Introduction to Perfume Trends in 2025The perfume industry in 2025 is witnessing a significant transformation, shaped by various key trends that reflect ...

Trends in Fragrance for 2025The perfume industry is poised for significant evolution in 2025, reflecting the changing preferences of consumers and the broader ...

21/03/2010 14:00A training event is being held by Richard Mills and Tracey Harding, with specialist speakers including Bob Gregson and Veronique Kibbey, on ...