Best New Beauty Launches August 2025

It
feels
like
we’re
all-in
on
that
late-summer
reset,
doesn’t
it?
As
the
days
get
a
little
shorter,
our
focus
is
shifting
to
products
that
do
more
for
us.
Ones
that
feel
luxurious
but
are
also
hardworking.

This
month’s
list
is
a
reflection
of
that
vibe.
It’s
all
about
investing
in
ourselves,
one
brilliant
product
at
a
time.

This
hair
oil
is
your
new
secret
weapon
for
incredible
hair.
Aveda
is
a
brand
you
can
trust,
and
this
concentrate
lives
up
to
its
name,
giving
you
that
‘just
left
the
salon’
shine
in
a
bottle.


Why
it’s
a
best-seller:


  1. Mirror
    Shine:

    It
    gives
    your
    hair
    an
    instant,
    high-gloss
    finish
    that
    makes
    it
    look
    healthy
    and
    vibrant.
    It’s
    the
    kind
    of
    glow
    that
    gets
    you
    compliments.


  2. Lightweight
    Feel:

    You
    get
    all
    the
    shine
    without
    the
    greasy
    residue.
    It’s
    a
    fast-absorbing
    formula
    that
    won’t
    weigh
    down
    your
    hair,
    so
    you
    get
    the
    benefits
    without
    any
    of
    the
    mess.


  3. Clean
    Beauty
    Credibility:

    Aveda’s
    commitment
    to
    botanical
    ingredients
    means
    you
    can
    feel
    great
    about
    using
    a
    product
    that’s
    both
    effective
    and
    kind
    to
    your
    hair
    and
    the
    planet.

This
foundation
is
nothing
short
of
an
icon,
and
for
good
reason.
Celebrating
its
30th
birthday,
this
is
the
product
that
put
clean
beauty
on
the
map,
and
now
it’s
back
in
a
brand
new,
even
more
convenient
format.
It’s
the
kind
of
foundation
that
doesn’t
just
cover;
it
genuinely
cares
for
your
skin.


Why
it’s
a
best-seller:


  1. More
    Than
    Just
    Makeup:

    This
    formula
    is
    a
    true
    skin-loving
    powerhouse.
    It’s
    made
    with
    minimal,
    mineral-powered
    ingredients
    that
    actively
    work
    to
    improve
    your
    skin’s
    texture
    and
    clarity,
    even
    helping
    to
    reduce
    redness
    and
    blemishes
    over
    time.


  2. Effortlessly
    Radiant
    Finish:

    It
    gives
    you
    that
    perfect,
    naturally
    luminous
    finish
    that
    feels
    like
    your
    best
    skin
    day,
    every
    day.
    The
    coverage
    is
    beautifully
    buildable,
    so
    you
    can
    go
    from
    a
    light
    veil
    to
    a
    flawless
    finish
    without
    ever
    looking
    or
    feeling
    heavy.


  3. Works
    Hard
    for
    You:

    We
    love
    a
    product
    that
    multitasks.
    This
    foundation
    doesn’t
    just
    perfect
    your
    complexion;
    it
    also
    improves
    your
    skin’s
    barrier
    function,
    provides
    long-wearing
    coverage,
    and
    comes
    with
    a
    boost
    of
    mineral
    SPF
    15—all
    in
    one
    elegant
    compact.

Dermalogica
has
combined
neuroscience
and
the
power
of
human
touch
to
create
a
product
that
not
only
works
on
a
physical
level
but
on
a
sensory
one
too,
making
your
routine
feel
like
a
true
moment
of
mindful
connection.


Why
it’s
a
best-seller:


  1. Visibly
    Sculpts
    &
    Lifts:

    The
    innovative
    blend
    of
    bioengineered
    ingredients
    and
    a
    biomimetic
    botanical
    blend
    works
    to
    visibly
    restore
    facial
    symmetry,
    helping
    to
    lift
    and
    define
    your
    natural
    contours.


  2. A
    Skin-Mind
    Connection:

    This
    serum
    is
    a
    pioneer
    in
    neurocosmetics.
    It
    leverages
    an
    aromachology
    blend
    to
    uplift
    your
    mood
    and
    is
    designed
    to
    be
    used
    with
    a
    sculpting
    technique
    that
    makes
    applying
    it
    a
    relaxing,
    ritualistic
    experience.


  3. Deeply
    Nourishing:

    While
    it’s
    focused
    on
    lifting
    and
    firming,
    it
    doesn’t
    skip
    on
    hydration.
    Squalane
    and
    nutrient-rich
    oils
    replenish
    your
    skin’s
    moisture
    barrier,
    leaving
    it
    feeling
    soft,
    supple,
    and
    resilient.

Paradoxe
has
already
won
our
hearts,
and
this
new
essence
parfum
is
its
more
powerful,
more
captivating
sibling.
This
is
for
the
person
who
wants
their
presence
to
be
known
(subtly
but
memorably).


Why
it’s
a
best-seller:


  1. Intensified
    Scent:

    As
    an
    “essence
    parfum,”
    it
    has
    a
    more
    concentrated
    formula,
    so
    the
    fragrance
    lasts
    longer
    and
    makes
    a
    bigger
    impact
    with
    every
    single
    spritz.


  2. Modern
    Take
    on
    Classic
    Florals:

    It
    takes
    a
    familiar
    floral
    base
    and
    gives
    it
    a
    cool,
    contemporary
    twist.
    The
    scent
    is
    both
    beautiful
    and
    bold,
    feeling
    unique
    yet
    instantly
    appealing.


  3. Refillable
    &
    Sustainable:

    The
    iconic
    bottle
    isn’t
    just
    a
    chic
    design
    piece;
    it’s
    also
    refillable,
    which
    is
    a
    big
    win
    for
    conscious
    consumers
    looking
    for
    more
    sustainable
    luxury.

For
anyone
with
blonde
hair,
this
spray
is
the
ultimate
multitasker,
combining
a
toning
treatment
and
a
bond
repair
system
into
one
easy
spritz.
No
more
brassiness,
just
brilliant
blonde.


Why
it’s
a
best-seller:


  1. Banishes
    Brass:

    The
    purple
    pigments
    neutralise
    any
    unwanted
    yellow
    tones
    so
    your
    blonde
    stays
    bright
    and
    fresh
    between
    salon
    visits.


  2. Repairs
    From
    Within:

    It
    actively
    works
    to
    repair
    the
    hair’s
    internal
    structure,
    leaving
    your
    strands
    stronger
    and
    less
    prone
    to
    breakage.


  3. Effortless
    Application:

    The
    spray
    format
    makes
    it
    easy
    and
    quick
    to
    use.
    Just
    a
    few
    spritzes
    and
    you’re
    done,
    making
    it
    the
    perfect
    quick
    fix
    for
    busy
    blondes.

Tisserand,
a
brand
celebrated
for
its
expertise
in
essential
oils,
has
created
a
potent
blend
designed
to
encourage
the
growth
of
softer,
shinier,
and
healthier
hair
from
the
roots
up.


Why
it’s
a
best-seller:


  1. A
    Powerhouse
    of
    Nature’s
    Best:

    The
    magic
    lies
    in
    its
    expertly
    crafted
    blend
    of
    nourishing
    oils.
    With
    a
    base
    of

    Black
    Seed
    ,

    Sweet
    Almond
    ,
    and

    Sunflower
    oils
    ,
    it
    delivers
    essential
    vitamins
    and
    fatty
    acids
    to
    improve
    texture,
    reduce
    breakage,
    and
    soothe
    your
    scalp.


  2. The
    Miracle
    of
    Rosemary:

    The
    addition
    of

    Rosemary
    Essential
    Oil

    is
    the
    star
    ingredient.
    It’s
    a
    potent
    stimulant
    known
    to
    boost
    scalp
    circulation,
    which
    in
    turn
    can
    promote
    the
    growth
    of
    thicker,
    stronger
    hair.


  3. For
    All
    Hair
    Types:

    Whether
    your
    hair
    is
    fine,
    thick,
    straight,
    or
    curly,
    this
    oil
    is
    designed
    to
    work
    for
    everyone.
    Its
    versatility
    and
    multi-benefit
    formula
    make
    it
    an
    effortless
    addition
    to
    any
    routine,
    promising
    exceptional
    results
    with
    consistent
    use.

Versace
is
known
for
its
bold,
confident
style,
and
this
fragrance
is
no
different.
It’s
an
elevated,
more
intense
version
of
a
classic
men’s
scent,
perfect
for
the
modern
man
who
wants
a
fragrance
that’s
both
fresh
and
undeniably
sophisticated.


Why
it’s
a
best-seller:


  1. A
    Modern
    Aromatic
    Blend:

    It
    reimagines
    traditional
    men’s
    fragrance
    notes
    with
    an
    unexpected
    twist.
    The
    vibrant
    citrus
    opening
    is
    balanced
    with
    spicy
    pink
    pepper,
    leading
    to
    a
    heart
    of
    aromatic
    clary
    sage
    and
    lavender,
    creating
    a
    scent
    that
    is
    both
    familiar
    and
    exciting.


  2. Sophisticated
    Intensity:

    As
    an
    “Eau
    de
    Parfum,”
    this
    fragrance
    has
    a
    richer,
    more
    concentrated
    base
    that
    lasts
    longer.
    The
    dry
    down
    of
    warm
    cedarwood,
    Ambrox,
    and
    musk
    provides
    a
    powerful,
    magnetic
    allure
    that
    leaves
    a
    lasting
    impression.


  3. Luxurious
    Packaging:

    The
    bottle
    itself
    is
    a
    work
    of
    art.
    The
    thick,
    high-polish
    glass
    and
    textured
    surface
    are
    a
    nod
    to
    timeless
    elegance,
    reflecting
    the
    luxurious
    and
    bold
    nature
    of
    the
    fragrance
    within.

This
fragrance
is
a
celebration
of
self,
and
the
new
L’Absolu
is
its
most
intense,
most
powerful
expression
yet.
It’s
a
feel-good
scent
designed
for
modern
men
who
want
to
make
a
statement
that’s
both
elegant
and
bold.


Why
it’s
a
best-seller:


  1. A
    Woody
    Floral
    with
    a
    Twist:

    YSL
    has
    perfected
    the
    woody-floral
    fragrance
    family
    by
    adding
    a
    bold,
    cool-spiced
    tension.
    The
    initial
    burst
    of
    ginger
    and
    cardamom
    gives
    way
    to
    a
    vibrant
    heart
    of
    orange
    blossom,
    creating
    a
    dynamic
    and
    radiant
    trail.


  2. Powerful
    and
    Long-Lasting:

    As
    a
    Parfum
    Spray,
    this
    is
    the
    most
    highly
    concentrated
    and
    longest-lasting
    fragrance
    in
    the
    MYSLF
    line.
    The
    sensual
    base
    of
    patchouli
    and
    warm
    woods
    ensures
    the
    scent
    lingers,
    providing
    a
    continuous
    aura
    of
    confidence
    and
    allure.


  3. Iconic,
    Reflective
    Design:

    The
    bottle
    is
    a
    work
    of
    art
    in
    itself.
    The
    sleek,
    monolith
    design
    is
    now
    a
    stunning
    tone-on-tone
    metallic
    mirror,
    reflecting
    the
    wearer’s
    identity
    and
    making
    it
    an
    incredibly
    luxurious
    and
    bold
    addition
    to
    any
    collection.

Mugler
fragrances
have
always
been
in
a
league
of
their
own,
and
A*Men
Fantasm
is
no
exception.


Why
it’s
a
best-seller:


  1. Unique
    &
    Daring:

    Mugler
    is
    known
    for
    pushing
    boundaries,
    and
    this
    fragrance
    is
    a
    perfect
    example.
    It
    has
    a
    powerful
    and
    magnetic
    blend
    of
    warm
    and
    spicy
    notes
    that
    feel
    one-of-a-kind.


  2. Iconic
    Mugler
    Power:

    It
    carries
    that
    signature
    Mugler
    intensity
    that
    fans
    adore,
    making
    it
    a
    must-have
    for
    anyone
    who
    wants
    a
    fragrance
    with
    serious
    personality.


  3. Incredible
    Longevity:

    Like
    all
    Mugler
    scents,
    it
    has
    staying
    power.
    You
    can
    apply
    it
    in
    the
    morning
    and
    still
    catch
    its
    captivating
    scent
    hours
    later.

This
set
is
the
ultimate
travel
companion
for
a
flawless
eye
look
on
the
go.
Real
Techniques
is
a
go-to
for
professional-quality
tools
at
an
accessible
price,
and
this
dual-ended
kit
is
the
perfect
example
of
why
they’re
so
loved.


Why
it’s
a
best-seller:


  1. Smart,
    Dual-Ended
    Design:

    This
    set
    streamlines
    your
    makeup
    bag
    by
    giving
    you
    six
    different
    brush
    heads
    on
    just
    three
    handles.
    From
    smudging
    and
    defining
    to
    concealing
    and
    building
    brows,
    it’s
    a
    multitasking
    hero
    that
    saves
    space
    without
    sacrificing
    a
    single
    step
    of
    your
    routine.


  2. Travel-Friendly
    &
    Hygienic:

    Each
    dual-ended
    brush
    comes
    with
    its
    own
    protective
    cap,
    making
    it
    a
    mess-free
    solution
    for
    your
    makeup
    bag.
    The
    caps
    keep
    the
    ultra-soft,
    synthetic
    bristles
    clean
    and
    protected
    from
    getting
    bent
    or
    dirty,
    so
    your
    brushes
    are
    always
    ready
    for
    use.


  3. The
    Perfect
    Pairing:

    This
    kit
    isn’t
    just
    about
    brushes;
    it
    also
    includes
    a
    pinch-free
    Miracle
    Eyelash
    Curler.
    It’s
    a
    complete
    eye
    kit
    that
    gives
    you
    all
    the
    tools
    you
    need
    for
    a
    stunning
    eye
    look

    from
    perfectly
    sculpted
    brows
    and
    blended
    eyeshadow
    to
    beautifully
    lifted
    lashes.

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