Brunello Cucinelli’s Incanti Poetici – the art of subtle luxury
Entwining fashion and fragrance in the most stylish way, today we are exploring the Brunello Cucinelli Incanti Poetici Collection, and invite you to daydream with every spritz…
Just for a moment, let’s close our eyes and imagine a sunlit afternoon in Solomeo, mist enfolding honeyed-stone archways, whispers of poetry carried skywards on a gentle breeze. Italy’s aesthetic master of quiet luxury, Brunello Cucinelli, distils this subtle magic into the house’s Incanti Poetici scents – a fragrance collection that feels as though it speaks in low, elegant tones, yet lingers in the memory like the closing lines of a favourite verse.
To uncork these bottles is to enter a landscape where fabric, fragrance, and poetry intertwine, each accord lingering with the soft opulence and contemporary refinement that so define the house’s pared back fashion – and indeed, their family values.
Every flacon arrives gleaming with the clarity of Italian glass, capped and cupped with a pleasingly cool weight in recyclable aluminium, cosseted in a hand-crafted box spun from the paper mills of Solomeo. True to Cucinelli’s ethos, the compositions balance remarkable natural materials with a kind of narrative elegance – a thread of beauty winding from tailored jacket to outstretched wrist, in the softest exhalation of skin and air.
Perfumery’s brightest talents have composed this fragrant anthology, and they chose the perfumers so well to capture the feeling of the fashions, to truly embody their ethos.
Benoist Lapouza’s Vie Eteree is a bright, breezy day in a bottle: basil and cardamom tumble over Italian bergamot and citron, then tumble again to rest at cedarwood’s reassuring threshold. This is the gentle nudge of dawn, something quietly vital, inviting a moment’s contemplation and possibility.
£255 for 100ml eau de parfum harrods.com
Soffio Zenit, crafted by Florian Gallo, radiates Mediterranean purity. The milky-green hush of fig is gilded by lavender and rosemary, while labdanum’s leathery glow unfurls through the base like sun shot across ancient stone. There is something weightless yet grounding here – a fresco painted in sunlight and shaded leaves.
£255 for 100ml eau de parfum harrods.com
Quentin Bisch’s Sogno Notturno, meanwhile, sways sideways into sandalwood and cumin, edged with osmanthus, as dreamlike as half-remembered stories murmured in the dark. Vetiver sinks in, smokily smooth, a susurrus of comfort and intrigue. It’s the soft hush between wishing and waking, wrapped around the pulse-point like silk.
£255 for 100ml eau de parfum harrods.com
Daphné Bugey’s Brezza Gentile opens with the crisp zesty prickle of bitter orange, deepens to earthy patchouli, then warms with a gentle ambrox accord. Inspired by Solomeo’s Garden of Philosophers, this is a gentle breath, a reminder to walk a little slower, listen a little longer, as afternoon stretches lazily into contemplative dusk.
£255 for 100ml eau de parfum harrods.com
In Ombra Lirica, Alberto Morillas blends ancient woods and volcanic olibanum around oudh’s mysterious richness, never tipping into gloom – instead casting an intricate, lyrical shadow that dances quietly in the background. One for libraries with velvet chairs, for the secret page turned in candlelight.
£255 for 100ml eau de parfum harrods.com
At last, Jordi Fernandez’s Vento Ardente – rich with warm leather, saffron flickering among amyris, cedar and sandalwood. This is all fire and resonance, yet never ostentatious – as soul-nourishing and reassuring as the perfect jumper slung around suntanned shoulders, as quietly memorable as sun-baked stone cooling at midnight.
£255 for 100ml eau de parfum harrods.com
Incanti Poetici gathers up the spirit of Brunello Cucinelli: understated yet full of atmosphere, exquisitely textured and always composed with both poise and heart. Each bottle offers not only a distinctive aroma, but an invitation to experience the world with heightened awareness – composed (in every sense), creative, and brilliantly Italian in its pursuit of beauty. For those new to Brunello Cucinelli’s scented world, this is perfumed poetry to be worn – and treasured as it resonates – every single day…
Written by Suzy Nightingale
