Amouage have launched an “Exceptional Extrait” of it’s 2023 fragrance, Purpose. The new fragrance – Purpose 50 – was composed by Givaudan perfumer, Quentin Bisch, who also created the original.
The company say, “An unwavering totem of strength and assertiveness, the original Purpose Eau de Parfum employed the ageless power of Frankincense to convey a sense of feeling at peace, of finding one’s roots, of being complete. Now in the form of an Exceptional Extrait, dosed at an astonishing 50% concentration, Purpose 50 delves deeper into the base of the scent. Joining the Frankincense, the Papyrus and the Sand Vetiver from the Eau de Parfum are an authoritative Sandalwood accord – lending the whole a unique, creamy-woody earthiness – as well as a Vanillin note, which creates a more intimate bond with the wearer’s skin. Purpose 50 is a profoundly moving connection to the earth itself – with its ancient soul , its endless patience and its timeless wisdom.”
Creative Director of the brand, Renaud Salmon, told Moodie Davitt Report, “It’s not that we felt we wanted to fix something in the Eau de Parfum, or that something was missing from it. However, we found ourselves constantly going back to the scent and thinking about it – as though it was calling out to us for further exploration.”
Notes for the fragrance include Bergamot, Pink Pepper, Frankincense, and Pimento Berry in the top; a heart of Rose, Sand Vetiver, Sandalwood, and Papyrus; and a dry down of Saffron, Suede, Mystikal, Akigalawood, and Vanilla.
Purpose 50 is available now at Amouage as 100ml Extrait.
