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Tru Fragrance & Beauty acquire Lake & Skye

Tru Fragrance & Beauty have acquired Lake & Skye. The two companies have been partners since 2018, when Tru took a minority investment.

Lake & Skye founder, Courtney Somer, said, “This acquisition marks an inflection point for our brand. Tru Fragrance has played a pivotal role in Lake & Skye’s growth since 2018, and I’m excited to deepen our collaboration and continue our upward trajectory. By working closely together, we’re poised to elevate the brand to new heights, deepening our relationship with the fragrance and wellness community that has so warmly embraced us.”

Tru Fragrance & Beauty CEO, Eric Bilenko, adds “Founded on Courtney’s vision of creating iconic clean fragrances, Lake & Skye is recognized whin the fragrance community for this commitment since the launch of 11 11. The brand’s unique ability to connect wellbeing with scent resonates deeply with today’s consumers and aligns perfectly with Tru’s mission to nurture brands with purpose and longevity.”