Interparfums has obtained all Off-White brand names and registered trademarks for Class 3 fragrance and cosmetic products, subject to an existing license that expires on December 31, 2025, when Interparfums will begin commercial use of the fragrance brands.
Founded in 2012, by the late designer Virgil Abloh, Off-White is known for its high-end streetwear influences and bold approach to youth luxury. When Virgil Abloh founded Off-White, he sought to establish a brand with a universal design language that was artistic, disruptive and a reflection of concepts explored in the realm of youth culture.
According to the press release, the two companies “will build a long-term relationship to work in unison on strategies, category launches, and market initiatives.”
Jean Madar, Chairman & Chief Executive Officer of Interparfums noted, “Off-White blends the worlds of streetwear and luxury in a spirit of talent and inventiveness. This is a tremendous opportunity for us considering the brand’s unique positioning, not to mention Virgil Abloh’s impressive creative legacy. This brand will help us explore new openings for fragrances in the luxury sector.”
Off-White‘s launch into fragrance began in 2022 with the Paperwork Collection, and the company released additional fragrances earlier this year in collaboration with perfumers including Emilie Bouge, Alexis Dadier and Sidonie Lancesseur.
