Ralph Lauren Fragrances have announced a new worldwide advertising campaign for its Polo Red fragrance, “that leans into the thrill of racing” and features Formula 1 driver, Lando Norris.
“It’s been an honor to partner with Ralph Lauren Fragrances on a campaign that reflects how I feel when I race,” said Norris.
“Polo Red feels like the moment just before a race, when my helmet goes on, the adrenaline kicks in, and it’s time to go.”
Polo Red (Eau de Toilette) was originally launched in 2013, and created for Ralph Lauren by perfumer Olivier Gillotin.
Note for the fragrance include Sparkling Red Grapefruit Oil, Cedrat Oil, Cranberry Accord, Lemon Oil, Spicy Red Saffron Accord, Lavandin, Clary Sage Oil, Redwood Accord, Ambery Woods Accord, and Coffee Berry Accord.
Since its launch, Polo Red has been later joined by a variety of flankers and concentrations: Intense (2015), Rush (2018), Remix (2019), Eau de Parfum (2020), and from last year, Parfum (2023).
Ralph Lauren say, “Today, the modernized POLO RED campaign further cements POLO’s identity within the world of sports with a world-class athlete at the helm, unlocking a new dream for Ralph Lauren Fragrances. Norris’ relentless drive, unwavering focus and fearless ambition are the embodiment of the POLO spirit and what it means to Design Your Dreams.”
