Crystal maker Swarovski to launch new fragrance in 2026 in partnership with Coty.
Category: Licensing
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Interparfums signs Off-White for perfume license starting from 2026
Interparfums has obtained all Off-White brand names and registered trademarks for Class 3 fragrance and cosmetic products, subject to an existing license that expires on December 31, 2025, when Interparfums will begin commercial use of the fragrance brands.
Founded in 2012, by the late designer Virgil Abloh, Off-White is known for its high-end streetwear influences and bold approach to youth luxury. When Virgil Abloh founded Off-White, he sought to establish a brand with a universal design language that was artistic, disruptive and a reflection of concepts explored in the realm of youth culture.
According to the press release, the two companies “will build a long-term relationship to work in unison on strategies, category launches, and market initiatives.”
Jean Madar, Chairman & Chief Executive Officer of Interparfums noted, “Off-White blends the worlds of streetwear and luxury in a spirit of talent and inventiveness. This is a tremendous opportunity for us considering the brand’s unique positioning, not to mention Virgil Abloh’s impressive creative legacy. This brand will help us explore new openings for fragrances in the luxury sector.”
Off-White‘s launch into fragrance began in 2022 with the Paperwork Collection, and the company released additional fragrances earlier this year in collaboration with perfumers including Emilie Bouge, Alexis Dadier and Sidonie Lancesseur.
Michael Malul to launch Bob Marley perfume collection next year
The collection will consist of six fragrances for men and women, and have been created by Givaudan and Firmenich.
Michael Malul have signed a licensing deal with the Marley family to create a collection of Bob Marley fragrances.
Cedella Marley, daughter of Marley, and CEO of the Bob Marley group of companies said, “It’s exciting to share my family’s legacy through fragrance. We aimed to capture the warmth and joy that remind us of Jamaica, of home. Each scent evokes a unique emotion – from the calm of peace to the brightness of the sun, featuring island notes like mango, basil, hibiscus and cinnamon. It’s a true celebration of our roots, a love letter to our story. I can’t wait to share them with the world.”
Hanan Malul, CEO of Michael Malul, said “Bob Marley’s messages of love, peace and unity are all feelings that are easily evoked through scent. Warm musks and spices mimic the passion of falling in love, fresh plants and flowers conjure up feelings of calm and bright fruits invigorate us in the same way as feeding off of the energy of our friends, families and communities. The connection between Bob Marley’s legacy and fragrance was clear to our team and we can’t wait to bring it to consumers next year.”
Perfumers from Givaudan and Firmenich created the fragrances, which will feature notes and inspirations from Marley’s homeland of Jamaica.
This is not the first licensed collaboration for Michael Malul, earlier this year, Michael Malul released a collection of fragrances in collaboration with Esquire Magazine.
The Bob Marley fragrances will launch in early 2025.
Mavive sign license agreement to produce fragrances for Italian fashion brand, Max&Co
Mavive has signed an exclusive international licensing and distribution agreement with the Italian fashion brand MAX&Co to create their first fragrance line.
The new MAX&Co. fragrance collection is expected to debut in September 2025 with three scents, which will be available in selected boutiques and leading international perfume shops and department stores.
“We are proud to announce this partnership and a new chapter in the history of MAX&Co. In Mavive we have found an ideal partner, a truly special Italian reality that, like us, has been committed to research and innovation for years, with a deep respect for the traditions and skills of the craft. We reflected on the radical and irreverent positivity of MAX&Co., which together, through a new sense, we want to spread in the world,” says Elia Maramotti Max&Co Brand Director and Member of Max Mara Fashion Group Sustainability Committee.
“I am pleased that Mavive has signed this important agreement for the distribution of the MAX&Co brand, a brand with a strong personality and able to represent the demands and needs of contemporary female consumers. A brand synonymous with quality, an aspect that we have in common.” says Mavive CEO Marco Vidal.
“2024 has been a year full of news for Mavive, with the launch of a new proprietary brand, the presentation of new references for several brands and the consolidation of existing lines in the markets. This important new license is part of the strategy of diversification of the Mavive portfolio and expansion of the offer, operations that will allow us to support the 5-year business plan that includes ambitious objectives with balanced growth” concludes Vidal.
