Category: Marketing

Chanel have launched their first promotional film for No. 5 since they announced Australian actress, Margot Robbie, as the face of the brand in September.

The new film, which can be seen above, co-stars fellow Aussie, Jacob Elordi (Saltburn, Euphoria), and was directed by Luca Guadagnino (Call Me by Your Name, )

Chanel say:

In a blue, vinyl-like sky, the sun hangs at its zenith. The air is warm. It is summer, the most furious of seasons. She is barefoot, languishing in the memory of that alluring and enigmatic man.

A terse message: ‘I will see you at 5 o’clock’. ‘I’ because ‘I want what I want’. She sketches a smile at the thought of this insolent motto she has made her own. Yes, she is powerful. She laughs. She is unique and at times radical, just like her signature perfume, N°5. In her twinkling eye, we see the reflection of the bottle. Yes to 5. Yes to the impatience of love. Yes to the promise of the unknown.

Everything could go wrong. The risk is irresistible!

He rides his motorcycle down the road to Big Sur, California, enchanted by this woman with a radiant smile and magnetic aura.

She hops in her convertible to join him. Her car shines like a rare beetle. She’s wearing a red miniskirt suit and ballet flats: her allure seems effortless. She follows the curves of the road and moves towards him. Her expression is relaxed and confident. Meanwhile, he moves towards her, anxious to win her approval.

They are closing in on each other… they are about to cross paths!

A drone view reveals they just missed each other. Alas, the highly anticipated rendezvous will not take place. A text message exchange reveals that he went to her house unbeknownst to her and vice versa.
She bursts out laughing. She doesn’t really care. She knows that desire is what matters most. The anticipation of pleasure is much more romantic than its enjoyment, except in the case of one timeless gesture: the one between a woman, her skin, and her perfume.

A serene siren in a red swimsuit, she dives into the ocean, into the bottle of N°5.

Is she swimming towards the same man on the motorbike? Maybe. She radiates the sense of triumph that can only come from an accomplished woman. She embraces the present moment and savours her freedom to be herself: fulfilled, independent, serene in her femininity, and free from any need for external validation.

The vision persists: N°5, the embodiment of desire.

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The red skirt suit of Margot Robbie is a nod to the one worn by Carole Bouquet in Monuments (1986), the Ridley Scott advertising film shot in Utah, which you can see below.