The company say the scent is “For those who are sweet, but love to stir up a little trouble.”
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Arielle Shoshana to launch new fragrance, Tuesday
Washington D.C.-based fragrance store, Arielle Shoshana, is to launch its fourth fragrance, in collaboration with Cecile Hua, who has created previous fragrances for the brand.
The company say, “Slip beneath the tranquil surface of a thermal spring, its restorative waters an otherworldly aquamarine. Your spirits lift with the rising steam, replenished by Moroccan mint, jasmine tea, and guava.”
Tuesday will join previous Arielle Shoshana fragrances, Monday (2023), Friday (2022), Sunday (2019), and Saturday (2017, previously known as Arielle Shoshana Eau de Parfum)
To find out more about the upcoming fragrance and join the wait list, you can do so at the Arielle Shoshana website here.
Jerome Epinette creates debut fragrance for fashion brand, WeWoreWhat
Fashion brand, WeWoreWhat, is launching its first fragrance next week, WeWoreWhat 001. The fragrance has been created by Robertet perfumer, Jerome Epinette in partnership with Parlux.
WeWoreWhat was founded in 2016 by Danielle Bernstein, an American fashion influencer and entrepreneur. Originally starting as a fashion blog in 2010, WeWoreWhat evolved into a lifestyle brand that features swimwear, activewear, denim, and accessories. The brand gained rapid popularity through Bernstein’s vast social media influence, particularly on Instagram, where she showcases her own designs and curates looks that resonate with her followers.
The fragrance contains notes of cedarwood, creamy fig, cardamom, patchouli and amber.
“WeWoreWhat is really becoming a head-to-toe brand, and that includes the way you smell,” Bernstein told WWD. “We’ve had steady growth over the past few years, we’ve done a lot of collaborations, and we’ve expanded to reach a larger audience outside of just me and my following. We introduced footwear and accessories, and our revenue continues to grow.”
WeWoreWhat 001 is available from the brands website from November 18th, with a larger roll-out next year via Ulta stores.
Day Three Fragances create the official perfume of the 2024 ScentXplore convention
Day Three Fragrances has been selected to create the official perfume for this year’s ScentXplore convention, a gathering of fragrance enthusiasts from around the world. Day Three founder Michael Paul shared the exciting news that the fragrance was developed at the request of ScentXplore founder and YouTube fragrance influencer Max Forti. In a personal touch, the new extrait has been named after and inspired by Paul’s daughter, Dakota Aylan who shares a love of rich and complex scents.
The 50ml extrait de parfum, Aylan, is designed around a lush vanilla base, with nuances of Bulgarian rose absolute, genuine agarwood, elemi, and a hint of orange blossom. Created to honor Paul’s daughter’s scent preferences, this composition draws on her appreciation for oud—a note she’s embraced from high-end perfumes by other brands. The fragrance, matured over a seven-month period for optimal depth, uses a unique vanillin derived from guaiacwood, lending a creamier and sweeter profile than traditional clove-derived vanillin.
A limited “ScentXplore edition” of the fragrance is being offered exclusively for the convention. The first 300 bottles will come with a signed, numbered card and an autograph from both Michael Paul and his daughter, adding a personal collector’s touch for ScentXplore attendees.
Michael Paul expressed both pride and a sense of “imposter syndrome” at being trusted with this project, especially following last year’s ScentXplore fragrance created by renowned perfumer Christian Carbonnel.
The limited-edition bottles are available for pre-order at $180 and can be picked up at ScentXplore or shipped after the event free of charge. You can find more information about the fragrance here, and about ScentXplore here.
Stephanie Ledda launches fourth scent – 20 Bourbon Brûlée
Ledda, the fragrance brand founded by beauty influencer and entrepreneur Stephanie Ledda, has launched its latest fragrance, 20 Bourbon Brûlée. The new fragrance “captures the warmth and allure of a cozy evening by the fire, enhanced by the richness of whiskey and sweetness of caramel.”
“I wanted to create a fragrance that feels like an experience—a moment by a warm fire with a cozy drink in hand,” explains Stephanie Ledda. “It’s all about balance—strong, bold notes paired with softer, warming elements to create something both memorable and inviting.”
Ledda collaborated with perfumer Alexandra Monet for the fragrance, which contains notes of Italian Bergamot, Black Plum, Brazilian Tonka Bean, coconut milk, heliotrope, a Whiskey Accord, Vanilla Bourbon, Amberwood, American Cedar, and White Musk.
LEDDA’s 20 Bourbon Brûlée is available as a 1.7 oz Eau de Parfum ($98 USD), a travel size ($36 USD), and a luxurious candle ($48 USD), and is available now at www.ledda.co
Maison Mona di Orio to close permanently
Independent perfume house, Mona di Orio is to close permanently. In a post on the brand’s website, co-founder, Jeroen Oude Sogtoen said:
“As the founder and creative director of Maison MONA DI ORIO, it has been my honor to carry forward the vision and essence that Mona, Huub, and I built together. Our creations have always been more than just fragrances—they are stories, crafted with heart, drawn from the beauty of art, light, and nature.
Today, I announce the closing of Maison MONA DI ORIO. This decision has not come lightly, but it is made with deep respect for our history and the belief that sometimes, stepping away is necessary for renewal. Though we close our doors, the soul of our brand will endure.
Thank you for being part of our story.”
The brand was launched in 2006, the first range consisting of three fragrances: Lux, Carnation and Nuit Noire. The scents became popular among the niche fragrance community, and were later made into the Signature Collection, joining later collections such as Les Nombres d’Or.
Sadly, in 2011, the house faced a turning point with the untimely passing of Mona di Orio. Despite her absence, Jeroen Oude Sogtoen decided to continue the brand in her honor, working with a team of perfumers such as Fredrik Dalman to keep her legacy alive.
I would like to note a personal thanks to Jeroen, as Mona di Orio was the first brand ever to take Basenotes seriously enough to invite me to my first press launch, so they will always have a special place in my heart.
Hat tip to gunmetal24 on the forums for the heads up
Sarah’s Baker and McCartney collaborate for new limited edition scent, Tartan Cask
The Scottish Highlands are the inspiration for the latest fragrance from Sarah Baker, Tartan Cask. The extrait de parfum has been created for the brand by London-based independent perfumer, Sarah McCartney.
The company says, “The Scottish Highlands evoke memories of mossy ruins, rustling heather, and rugged coastlines. Savour a smoky, peaty whisky while nestled in a tartan blanket. Warmth and heritage envelop you as a fire roars in the library. Cask-strength and smoked.”
The fragrance is available now at sarahbakerperfumes.com as 50ml extrait de parfum for GB£125 / US$150 / €140
Submissions are open for the 11th Art and Olfaction Awards
The Institute for Art and Olfaction has launched submissions for the 11th Art and Olfaction Awards.
The awards, nicknamed “The Golden Pears”, was started in 2014 by the Los Angeles-based Institute of Art & Olfaction.
The 11th Awards will be held at the end of May 2025 in Los Angeles, and will be accompanied by “Scent Week” – a week of events, talks, parties and workshops celebrating independent perfumery.
If you are an independent or artisanal perfumer, the awards are currently accepting submissions for perfumes or experimental projects that were (or will be) released to the public between January 1 and December 31, 2024. Online submissions are open until December 6. More information – including submission rules – can be found at https://thegoldenpears.com
Perry Ellis completes “Sky Trilogy” with Night Sky
Perry Ellis have launched their latest men’s fragrance, Night Sky. The scent follows Sky (2022) and Red Sky (2023).
The company say, “A smooth shift from the aquatic-inspired aroma of Sky and woody, nature-inspired notes of Red Sky, Night Sky makes a bold first impression featuring a spicy blend of cardamom and star anise punctuated by salted bergamot and crisp pear. Followed by an aromatic infusion of lavender and moss with hints of crushed geranium and fig leaves, Night Sky is the epitome of Perry Ellis’ timeless elegance and heritage. Finally, the dry down blends the perfect nightcap of rich patchouli and dual vetiver and vanilla bourbons leaving a captivating signature scent that’s made to last.“
“Fragrance throughout the Perry Ellis International portfolio has been a great opportunity for us to continue illustrating our brands’ heritage and values by crafting timeless and signature scents,” says Oscar Feldenkreis, President and CEO of Perry Ellis International, Inc. “Seeing customers embrace our creations and gravitate toward this new trilogy has been a fulfilling experience as we continue to expand this area of the business.”
The release of Night Sky features Mexican soccer star and two-time FIFA World Cup competitor, Miguel Layún, the face and figure behind the Perry Ellis Sky Trilogy.
“It’s been an amazing experience coming back to join my Perry Ellis family for the final installment of this fragrance line,” said Miguel Layún. “While Red Sky and Sky were special in their own way, it was truly special bringing the final fragrance, Night Sky to life. There’s a moodiness and sexiness to this fragrance that was fun to capture.”
Night Sky is housed in the same slanted translucent bottle, as the previous fragrances in the collection, but this time it is in black.
Night Sky, along with Red Sky and Sky, are available today in department stores, duty-free shops, and global e-commerce sites, including Macy’s.
Miller Harris introduces two new fragrances, Staccato and Mìneir
London based perfumery, Miller Harris, have launched two new fragrances, Staccato and Mìneir. They say, “These carefully curated scents are designed to evoke the warmth of winter nights and the refreshing cold air of nature, offering a sophisticated olfactory experience perfect for the colder months”
Both fragrances are part of Miller Harris’ Stories Collection, which includes fragrance such as Scherzo and Celadon. Staccato is inspired by a passage of text in ‘The Age of Innocence’ by Edith Wharton, and was created by perfumer Karine Vinchon Spehner. Virginia Woolf’s ’To the Lighthouse’, was the inspiration for Mìneir, created by perfumer, Emilie Bouge.
Staccato
Seductive Smokiness Meets Sweet Spice
“A luxurious blend of smokey warmth and sweet spice, Staccato is the ultimate fragrance for those seeking depth and sensuality. This woody fragrance opens with the rich, heady scent of tobacco, intertwined with the unmistakable smokiness of Chinese cedarwood. Like a flickering fire on a chilly winter’s evening, Staccato wraps you in a comforting embrace, thanks to its warm base of ambergris and woody undertones.”
Mìneir
Freshness of Cold Air and the Earthy Essence of Nature
“For those who crave the brisk, invigorating air of the outdoors, Mìneir offers a fresh yet grounding fragrance that transports you to the rugged terrain of a coastal forest. Mìneir embodies the duality of land and sea, making it perfect for lovers of nature-inspired scents. Green grass and cedarwood form the earthy base, reminiscent of dense woodlands under a light frost. This natural, grounded feeling is offset by crisp marine notes and a dash of sea salt, evoking the power and freshness of ocean spray on a chilly morning.”
Both fragrances are available now at millerharris.com and Miller Harris stockists as 100ml Eau de Parfum.
