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Brunello Cucinelli launch fragrance collection inspired by Italian poets

Italian fashion house, Brunello Cucinelli, have launched a new collection named Incanti Poetici (Enchanted Poetry). The range is inspired by Italian Poets, “honouring craftsmanship, beauty and precious ingredients. Each fragrance is dedicated to a single poem, harnessing emotions and feelings whilst celebrating fragrance as a true art form.”

VIE ETEREE

Inspired by «L’Infinito» by Giacomo Leopardi

Perfumer: Benoist Lapouza

“An enchanting scent of spring.

A journey into the limitless realms of imagination and contemplation.

This fresh and vibrant fragrance with an Italian soul, opens with a burst of bergamot and citron zest, whilst basil and cardamom nuances rest gently on a base of cedarwood.”

Key notes: Cedarwood, Basil, Cardamom

SOFFIO ZENIT

Inspired by «Un desiderio» by Giannina Milli

Perfumer: Florian Gallo

“Smell of Mediterranean summer.

A contemporary use of fig notes, enhanced with lavender and rosemary creates a unique, vibrant aromatic bouquet.

The leathery sweetness of labdanum absolute adds depth and strength to the lingering base.”

Key notes: Fig, Lavender, Rosemary, Labdanum Absolute

SOGNO NOTTURNO

Inspired by «Sotto le Stelle» by Vittoria Aganoor Pompilj

Perfumer: Quentin Bisch

“Where dreams and desire meet.

An addictive woody scent with a soft opening of creamy, musky sandalwood and a hint of cumin. The delicate touch of floral osmanthus gives the scent a truly contemporary feel.”

Key notes: Cumin, Osmanthus, Cistus, Vetiver

BREZZA GENTILE

Inspired by «L’aura serena che fra verdi fronde» by Francis Petrarch

Perfumer: Daphné Bugey

“A sensory voyage of contemplation.

A gentle and intimate fragrance that takes the wearer on a sensory journey of contemplation.

The vibrant opening of bitter orange opens to a heart of earthy patchouli on a base of ambrox accord.”

Key notes: Orange Bigarade, Elemi Philippines, Patchouli Indonesia, Ambrox

OMBRA LIRICA

Inspired by «A Zacinto» by Ugo Foscolo

Perfumer: Alberto Morillas

“Impossible to ignore

A journey through the philosophies of the Middle East, where every note is a verse in the poetry of royalty.

Regal and precious notes of gaiac wood and olibanum merge with the depth and richness of oud.”

Key notes: Olibanum Vulcain, Cedarwood Atlas, Gaiac, Oud

VENTO ARDENTE

Inspired by «Il 5 Maggio» by Alessandro Manzoni

Perfumer: Jordi Fernandez

“Acts like a luxurious skin.

Mysterious and sensual warm leather notes captivate the nose with hints of saffron.

Accented by amyris with a dry, woody infusion of cedar and sandalwood and a sprinkling of pepper.”

Key notes: Saffron, Cypriol, Leather Accord, Amyris


In the UK, the collection is exclusive to Harrods.

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Amouage create Purpose 50 – an extrait version of its 2023 scent

Amouage have launched an “Exceptional Extrait” of it’s 2023 fragrance, Purpose. The new fragrance – Purpose 50 – was composed by Givaudan perfumer, Quentin Bisch, who also created the original.

The company say, “An unwavering totem of strength and assertiveness, the original Purpose Eau de Parfum employed the ageless power of Frankincense to convey a sense of feeling at peace, of finding one’s roots, of being complete. Now in the form of an Exceptional Extrait, dosed at an astonishing 50% concentration, Purpose 50 delves deeper into the base of the scent. Joining the Frankincense, the Papyrus and the Sand Vetiver from the Eau de Parfum are an authoritative Sandalwood accord – lending the whole a unique, creamy-woody earthiness – as well as a Vanillin note, which creates a more intimate bond with the wearer’s skin. Purpose 50 is a profoundly moving connection to the earth itself – with its ancient soul , its endless patience and its timeless wisdom.”

Creative Director of the brand, Renaud Salmon, told Moodie Davitt Report, “It’s not that we felt we wanted to fix something in the Eau de Parfum, or that something was missing from it. However, we found ourselves constantly going back to the scent and thinking about it – as though it was calling out to us for further exploration.”

Notes for the fragrance include Bergamot, Pink Pepper, Frankincense, and Pimento Berry in the top; a heart of Rose, Sand Vetiver, Sandalwood, and Papyrus; and a dry down of Saffron, Suede, Mystikal, Akigalawood, and Vanilla.

Purpose 50 is available now at Amouage as 100ml Extrait.