AllSaints have launched three new Eau de Parfums, in partnership with new license holder, Scent Beauty, and dsm-Firmenich perfumer, Gabriela Chelariu.
The unisex fragrances are: Sunset Riot Intense, Shoreditch Leather and Ravaged Rose. The company say that, “the fragrances are a true reflection of the brand, centered around attitude and feelings with collections designed to make people look and feel good and recognizably AllSaints.”
The bottle design for the collection features a hexagon bolt shaped cap that is inspired by the AllSaints industrial fixtures and fittings used in their stores. Adorned with its own ‘leather jacket’ the bottle has an iconic leather sleeve that captures the heritage of the brand. The bottles are made of recyclable glass.
“I was so excited about our 30th year, and I thought it was the perfect time to relaunch fragrance, but I wanted it to tell the story of our brand. I wanted for someone to look at the bottle and know it’s an AllSaints fragrance. So, in using leather as the wrap and using the bolt as the cap. And we wanted it to have all the elements of what an AllSaints product is – once they spray it, it reiterates the edginess, the grittiness, but also the luxury of where our brand has evolved to today.” said Catherine Scorey, COO AllSaints.
Gabriela Chelariu, the perfumer behind these scents, said “For me it is very important when I work on a brand to understand everything about it. The look of the store, the feel of the fabrics, how things are together and what are the details that are making the brand stand out…It was very clear what the goal was. I think that’s the key to developing fragrance, understanding the brand DNA. And in the way that AllSaints has such a signature in terms of fashion-the feeling and the look-it was easy for me to understand.”
Shoreditch Leather – A primal, sensual leather and woody scent
“Inspired by the beauty of an AllSaints leather jacket, this fragrance has a Leather Accord with a gradient effect, moving from light to dark tones. The scent starts with the fresh and spicy scent of Elemi, which has a lemon-pepper aroma. When combined with Saffron, it creates a suede-like texture. The Leather Accord is then blended with a veil of jasmine, and as the fragrance dries, a variety of luxurious woods come together to create a perfect balance of effortless chic and rebellious energy.”
Top notes include Elemi, Fresh Rosewater, and Saffron; a heart of a Leather Accord, Sheer Jasmine, and Sandalwood; with a dry down of Haitian Vetiver, Patchouli Essence, and Warm Amber.
Chelariu said, “I was inspired by the transformative power of putting on a leather jacket and aimed to capture the empowering sensation of leather by blending its edginess with a sense of lightness.”
Ravaged Rose – A vibrant, provocative and floral fruity scent
“The rose is considered the most noble and iconic flower in the world of perfumery. With its various colors, facets, and moods, Gabriela Chelariu aimed to create a rich and full-bodied version of the rose by adding brushstrokes of spice, citrus, amber, and woods. The result is a scent that is both feminine and masculine, with a hint of sexiness and edginess that is truly unforgettable.”
Italian Bergamot, Lemon Sfuma, and Pink Pepper feature in the top, while Rose Damascena Absolute, Ivy Greens, and Waterlily make up the heart, leading to a dry down of Amber Woods, Soft Musks, and Cedar
“I wanted to create a modern rose highlighting the facets that are captivating, while maintaining the incredible beauty and softness of the rose.” Says the perfumer.
Sunset Riot Intense – An addictive, explosive and amber floral scent
“This intense elixir is a new version of the well-loved Sunset Riot. It takes all the addictive and qualitative elements from the original and amplifies them even more. Explosive Pink Pepper creates a tingling sensation, followed by sensual Orange Flower and Night Blooming Jasmine. The blend is grounded with Cedarwood, seductive Amber, and textured Musks to create an utterly intoxicating fragrance.”
Gabriela Chelariu says, “Drawing inspiration from AllSaints signature play on contrasting textures, I wanted to recreate the spirit by combining vertical woods surrounded by solar floral notes and airy warmth.”
A head of Mandarin Leaves, Pink Pepper, and Wild Freesia; a heart of Orange Flower, Night Blooming Jasmine, and Woodland Moss; and a base of Cedarwood, Cetalox Amber, and Sueded Musks.
Scent Beauty is the new license holder for AllSaints fragrances, previously the license was held by Revlon.
AllSaints Sunset Riot Intense, Shoreditch Leather and Ravaged Rose will be available for £69 / 100€ / $110 (100ml) and £40 / 62€ / $65 (30ml) from September in all AllSaints stores, AllSaints website and October in Boots, The Fragrance Shop, Nordstrom and various other global e-retailers
