Fashion brand, WeWoreWhat, is launching its first fragrance next week, WeWoreWhat 001. The fragrance has been created by Robertet perfumer, Jerome Epinette in partnership with Parlux.
WeWoreWhat was founded in 2016 by Danielle Bernstein, an American fashion influencer and entrepreneur. Originally starting as a fashion blog in 2010, WeWoreWhat evolved into a lifestyle brand that features swimwear, activewear, denim, and accessories. The brand gained rapid popularity through Bernstein’s vast social media influence, particularly on Instagram, where she showcases her own designs and curates looks that resonate with her followers.
The fragrance contains notes of cedarwood, creamy fig, cardamom, patchouli and amber.
“WeWoreWhat is really becoming a head-to-toe brand, and that includes the way you smell,” Bernstein told WWD. “We’ve had steady growth over the past few years, we’ve done a lot of collaborations, and we’ve expanded to reach a larger audience outside of just me and my following. We introduced footwear and accessories, and our revenue continues to grow.”
WeWoreWhat 001 is available from the brands website from November 18th, with a larger roll-out next year via Ulta stores.
