Category: Ulta

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Touchland expand range to include hair & body fragrances

Touchland, the brand which made hand sanitizer cool, is launching a range of eight hair & body fragrances.

Touchland was founded over a decade ago by Andrea Lisbona in Barcelona, Spain with the intention of disrupting the stale hand sanitizer industry of personal care. The brand launched in the US with a Kickstarter campaign in 2018, which resulted in the brand reaching 450% of its initial fundraising goal, and more than 1,500 pre-orders for the product in just one month.

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Andrea Lisbona

The new fragrance mists combine fragrance and hydration for daily use on hair, body, and even clothing. Ingredients such as Hyaluronic Acid help retain skin flexibility and soften hair, and Niacinamide Improves the appearance of uneven skin tone and help keep hair appearing shiny.

The company say, “Power Essence is the perfect addition to any self-care routine, featuring clean ingredients, cruelty-free formulation, and travel-friendly packaging, delivering all-day hydration and a refreshing boost whenever needed.”

The eight Touchland fragrances are:

Lush Tropicale

  • Top Notes: Sparkling Bergamot, Juicy Papaya
  • Heart Notes: Ripe Dragon Fruit, Apple Blossoms
  • Base Notes: Sunny Amber, Watery Musks

Vanilla Velvet

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Lush Tropical and Mango Mojo
  • Top Notes: Coconut Flakes, Vanilla Vapor
  • Heart Notes: Creamy Almond, Velvet Musks
  • Base Notes: Whipped Cream, Smooth Sandalwood

Peachy Lychee

  • Top Notes: Juicy Lychee, Neon Orchids
  • Heart Notes: Watering Peach, Wild Berry
  • Base Notes: Sugared Musks, Warm Amber

Mango Mojo

  • Top Notes: Mango Juice, Candied Pineapple
  • Heart Notes: Peach Puree, Dewy Strawberry
  • Base Notes: Wild Honeysuckle, Freesia Petals

Sparkling Bergamot

  • Top Notes: Ripe Bergamot, Fresh Grapefruit
  • Heart Notes: Steamed Eucalyptus, Vetiver Roots
  • Base Notes: Warm Hinoki, Rich Amber

Golden Amber

  • Top Notes: Jasmine Petals, Pink Lavender
  • Heart Notes: Ruby Amber, Oak Moss
  • Base Notes: Warm Woods, Golden Musk

Cashmere Woods

  • Top Notes: Sweet Cream, Sparkling Mandarin
  • Heart Notes: Luminous Jasmine, Sun Ray Accord
  • Base Notes: Cashmere Woods, Rich Vanilla

Rich Pistachio

  • Top Notes: Warm Cardamom, Sparkling Bergamot
  • Heart Notes: Crushed Pistachio, Fluffy Marshmallows
  • Base Notes: Oak Wood, Tonka Bean

Touchland’s Power Essence Body & Hair Fragrance Mists will be available for $20 at Touchland.com, Sephora and Ulta Beauty.

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Jerome Epinette creates debut fragrance for fashion brand, WeWoreWhat

Fashion brand, WeWoreWhat, is launching its first fragrance next week, WeWoreWhat 001. The fragrance has been created by Robertet perfumer, Jerome Epinette in partnership with Parlux.

WeWoreWhat was founded in 2016 by Danielle Bernstein, an American fashion influencer and entrepreneur. Originally starting as a fashion blog in 2010, WeWoreWhat evolved into a lifestyle brand that features swimwear, activewear, denim, and accessories. The brand gained rapid popularity through Bernstein’s vast social media influence, particularly on Instagram, where she showcases her own designs and curates looks that resonate with her followers.

The fragrance contains notes of cedarwood, creamy fig, cardamom, patchouli and amber.

“WeWoreWhat is really becoming a head-to-toe brand, and that includes the way you smell,” Bernstein told WWD. “We’ve had steady growth over the past few years, we’ve done a lot of collaborations, and we’ve expanded to reach a larger audience outside of just me and my following. We introduced footwear and accessories, and our revenue continues to grow.”

WeWoreWhat 001 is available from the brands website from November 18th, with a larger roll-out next year via Ulta stores.