Nice Fragrances 
This week in Indie Perfume Brand Spotlight we speak to Tara Derakshan – founder of new perfume brand, NEH, which aims to add mindfulness to the art of perfumery.
About You
Tell us who you are.
I’m a scent creator, entrepreneur, writer, adventurer, and proud dog mum of two. I’m deeply immersed in the art of perfumery and sensory exploration, blending creativity and mindfulness to craft experiences that go beyond the ordinary. Wife, traveler, and always in pursuit of life’s rich pleasures, I’m passionate about the journey of self-discovery through scent.
How did you get into the perfume industry?
My journey into fragrance was born out of a deep fascination with how scent impacts our emotions, identity and memories. This passion led me to create SNIPH, a fragrance discovery service for niche perfumes, and later NEH, a new perfume house where master perfumery meets mindfulness.
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What was the first perfume you ever purchased?
Obsession by Calvin Klein. Its boldness and fluidity felt liberating and opened my eyes to the endless possibilities of scent at a very young age.
What is your favorite meal?
I’m drawn to flavorful Persian kabob with saffron rice. It’s rich, aromatic, and captures the essence of culture and depth, a bit like my approach to fragrance.
Where is your favorite place?
Bali and South Africa both hold a special place in my heart. These vibrant, diverse places have a unique energy, a blend of culture, spirituality, and natural beauty that feeds my creativity and grounds me.
Do you have an interesting party trick or any hidden talents?
I’m a certified Yoga Nidra teacher, which means I can guide people into a deep state of relaxation and subconscious exploration—a powerful tool for healing. I also sing, and for the first time, I’m blending both these skills in NEH, using my voice in our frequency sounds to support others in their journeys of self-discovery and well-being. It’s exciting to bring these personal passions into my work, creating a meaningful, healing experience for others.
Who would play you in a film of your life?
Tilda Swinton would be my pick. She has a rare, magnetic presence that aligns with the creative, boundary-pushing energy I bring to my work.
About Your Brand
Describe your brand in one sentence.
NEH is a contemporary perfume house that blends master perfumery with cutting-edge NFC technology to create a transformative full sensory experience.
Where does the name of your brand come from?
“NEH” comes from the last three letters of my name and fittingly translates to “nose” in French, representing both expertise and individuality in the fragrance world.
Who are your perfumes for?
Our perfumes are made for the modern explorer. Those who appreciate artistry in fragrance and see scent as a path to self-discovery, connection, and wellness.
Tell us about your latest perfume.
Our latest creation, The Element by NEH, is all about play and self-expression, with notes of Lychee, Rose, Vanilla and patchouli. It’s designed to bring out joy, curiosity, and a sense of freedom and spark in everyday life.
If someone wanted to try your fragrances, which one would you recommend they try first and why?
I’d suggest starting with The Opening. Its blend of Cardamom, Violet, and Sandalwood is both warm, mysterious and inviting, perfectly embodying NEH’s unique approach to mindful scents with intention.
What challenges do you want to overcome for your brand?
Our vision is to help people experience fragrance as a path to self-connection, self-awareness, and well-being—beyond just a scent. We aim to inspire individuals to explore their own depths with each fragrance, using it as a bridge to a richer understanding of themselves. This journey of self-discovery and empowerment through scent is at the heart of everything we do. In a world filled with noise, NEH is here to help you remember your wholeness and reconnect with who you truly are.
What is unique about your brand?
NEH brings together the finest raw materials and high-quality master perfumery with the principles of mindfulness to create a fragrance experience that goes beyond the senses. By integrating NFC technology and original frequency sounds, each scent supports well-being and self-connection, inviting you to embark on a journey of self-discovery, intuition, and higher awareness. NEH is more than perfume, it’s a journey of making the invisible visible – helping you find presence and balance in everyday life.
You can find out more about NEH at https://nehperfumes.com
