The collection will consist of six fragrances for men and women, and have been created by Givaudan and Firmenich.
Michael Malul have signed a licensing deal with the Marley family to create a collection of Bob Marley fragrances.
Cedella Marley, daughter of Marley, and CEO of the Bob Marley group of companies said, “It’s exciting to share my family’s legacy through fragrance. We aimed to capture the warmth and joy that remind us of Jamaica, of home. Each scent evokes a unique emotion – from the calm of peace to the brightness of the sun, featuring island notes like mango, basil, hibiscus and cinnamon. It’s a true celebration of our roots, a love letter to our story. I can’t wait to share them with the world.”
Hanan Malul, CEO of Michael Malul, said “Bob Marley’s messages of love, peace and unity are all feelings that are easily evoked through scent. Warm musks and spices mimic the passion of falling in love, fresh plants and flowers conjure up feelings of calm and bright fruits invigorate us in the same way as feeding off of the energy of our friends, families and communities. The connection between Bob Marley’s legacy and fragrance was clear to our team and we can’t wait to bring it to consumers next year.”
Perfumers from Givaudan and Firmenich created the fragrances, which will feature notes and inspirations from Marley’s homeland of Jamaica.
This is not the first licensed collaboration for Michael Malul, earlier this year, Michael Malul released a collection of fragrances in collaboration with Esquire Magazine.
The Bob Marley fragrances will launch in early 2025.
