Boujee Bougies, the UK home fragrance brand founded by Pia Long and Nick Gilbert is changing its name to ‘Eau de Boujee’, to represent the brands focus on personal fragrances. On their instagram, they said “We are shifting our focus and energy towards creating more perfumes and stories that we hope you’ll love as much as we do.”
The brand’s latest fragrance is Infleurno, which was previewed in Milan at Esxence earlier this year. The fragrance is inspired by the story of Persephone, and has notes of Charred grapefruit, creamy white petals and sparkling smoke.
“Goddess of both flowers and hell, Persephone waves the underworld farewell. A passionfruit replaces the pomegranate tainted with deceit. Joy of freedom sparks embers from the heels, leaving behind a pyrotechnic trail. Zest for life arrives each year, in bloom and fruit once more. Smoking embers of resins and woods left in her wake, she bids Hades and demons adieu.”
Eau de Boujee will soon be available in the United States at Indigo Perfumery in Ohio, where you can also purchase the brands’ current four fragrances:
Verdant
Giant green things, fresh water and air with salty concrete
“New verdant air reaches skyscraper heights as millions of green stems weave through brutalist buildings from some distant past when humans ruled the Earth.
A dewy mist lightly hovers over the concrete jungle, and a desert has turned into an oasis. New life can begin.”
Queen
Rose jam, flowers and a tea party as viewed from a rabbit hole
“Alice stepped through the looking glass and was made Queen, and now she’s thrown a tantrum and there are jam tarts everywhere.
The sweetness of Victoriana is set to the soundtrack of a hallucinogenic dream. Honeyed black tea is spilled. Red and white roses dance around a mushroom.”
Queen
Eau de Boujee (2023)
Gilded
Light, space, serenity; incense resin dipped in gold
“All that is gilded will be bold. A celestial temple of golden light transcends earthly reality. The whispered mysteries of ancient spirits, covered in gold by awe and time.
All life endeavors to ascend to a higher plane, a state attained through incense and devoted spirituality.“
Quir
Moreish leather, tobacco and someone looking at you like you’re the most delicious snack they’ve ever seen
“Explicit acceptance and subversive joy in a secret world of leather and pleasure.
A celebration of defiant exuberance, the spectrum of individuality and identity. Patent leather glistens amid well-worn biker jackets, adorned with spiced floral corsages.”
Quir
Eau de Boujee (2023)
In the UK you can order directly from Eau de Boujee, and in the US, you can order from Indigo Perfumery.