#html-body [data-pb-style=VVH86P4]{justify-content:flex-start;display:flex;flex-direction:column;background-position:left top;background-size:cover;background-repeat:no-repeat;background-attachment:scroll}Intensifying traditional codes of masculine beauty with mystery and unconventionality, Gucci Guilty Eau de Parfum for him is a Woody Aromatic Spicy fragrance. A contemporary take on two iconic fragrance ingredients popular in the 70s, Rose and Chili Pepper replace the original top notes of Pink Pepper and Italian Lemon to create an unexpected and invigorating retro vibe. Gucci Guilty relaunches with a campaign that is both bold and tender at the same time. Shot by Glen Luchford, the campaign invites each of us home - a metaphorical place where we are free to accept who we are and let our authentic selves be seen.