If you’ve been on TikTok, Instagram, or anywhere near the kawaii side of the internet lately, chances are you've seen those wild-eyed, big-eared little ...

The Beauty Hit of the Summer At Perfume Direct HQ, we’ve seen travel-size perfumes fly off the shelves - and we get the hype. These pint-sized powerhouses ...

While spring is synonymous with cleaning - summer is the time to check beauty and fragrance bottles that might still be sitting on bedroom or bathroom shelves ...

If you're looking for perfumes that capture the feeling of a holiday, try fresh and floral scents with tropical or aquatic notes. Our top picks include Tom ...

The heat is rising, the sun is shining, lush gardens are bursting into bloom, and the world is vibrant with life and colour. What better way to celebrate ...

Check out my review of the BORNTOSTANDOUT Eau Intimité collection on my substack. This is a free Substack post. If you become a paid subscriber, for $5 ...

The Allure of Fig in Fragrance: Fig, Fig Milk & Fig Leaf ExploredLusciously green, subtly creamy, and gently sweet — few fragrance notes evoke such a ...