London based fragrance house, [Experimental Perfume Club](Experimental Perfume Club – Basenotes), have launched three new candles. EPC’s concept of fragrance layering is carried forward in this launch, with three three new candles available individually, as well as a set of three minis, designed to be layered.
The candles come in three of the best-selling EPC scents from the brands Essential Collection of fine fragrances. The scent of each candle represents one part of the fragrance pyramid; top ( Cardamom Moss), mid (Tonka Sesame) and base( Cedarwood Absinth). Each scent can be enjoyed alone, or lit together to layer the fragrances in seven different combinations.
The wax blend features a 40% plant-based formula enriched with shea butter and is housed in reusable ceramic containers.
Cardamom Moss
“A swirl of spices wrapped in salty waves of mineral mosses and Ambroxan. A scent of dualities pairing cool and warm spices. Zingy ginger fuses with warm turmeric, cool cardamon is juxtaposed with the depth of cinnamon. An overdose of Ambroxan and moss gives way to velvety, salt tinged woods wrapped into a hint of caramelised tobacco and powdery musks.”
Tonka Sesame
“An utterly delectable combination of gourmand notes and woods; fused in perfect harmony. Green hazelnuts, almonds and tonka beans all swirl around a delightful sesame. Heliotrope bolsters the nutty notes and hints of rice, whilst earthy patchouli and cedarwood ground the fragrance. A toasty scent that smells good enough to eat”.
Cedarwood Absinth
“A rich leathery fragrance unashamedly herbaceous, sultry and powerful. Aromatic wormwood oil gives the scent of Absinth. Cypriol roots bring a powerful earthy, balsamic undertone, bolstered by Virginia and Atlas Cedar, and patchouli. A rich leathery scent that begins fresh, before softening to a sensual woody-tobacco signature.”
All three scents are available now at the EPC website as 240g individually, or a 3x75g Layering Collection.
Amouage have launched an “Exceptional Extrait” of it’s 2023 fragrance, Purpose. The new fragrance – Purpose 50 – was composed by Givaudan perfumer, Quentin Bisch, who also created the original.
The company say, “An unwavering totem of strength and assertiveness, the original Purpose Eau de Parfum employed the ageless power of Frankincense to convey a sense of feeling at peace, of finding one’s roots, of being complete. Now in the form of an Exceptional Extrait, dosed at an astonishing 50% concentration, Purpose 50 delves deeper into the base of the scent. Joining the Frankincense, the Papyrus and the Sand Vetiver from the Eau de Parfum are an authoritative Sandalwood accord – lending the whole a unique, creamy-woody earthiness – as well as a Vanillin note, which creates a more intimate bond with the wearer’s skin. Purpose 50 is a profoundly moving connection to the earth itself – with its ancient soul , its endless patience and its timeless wisdom.”
Creative Director of the brand, Renaud Salmon, told Moodie Davitt Report, “It’s not that we felt we wanted to fix something in the Eau de Parfum, or that something was missing from it. However, we found ourselves constantly going back to the scent and thinking about it – as though it was calling out to us for further exploration.”
Notes for the fragrance include Bergamot, Pink Pepper, Frankincense, and Pimento Berry in the top; a heart of Rose, Sand Vetiver, Sandalwood, and Papyrus; and a dry down of Saffron, Suede, Mystikal, Akigalawood, and Vanilla.
Armani have announced that British actor, Nicholas Galitzine, is to be “the newest Emporio Armani Global Fragrance Ambassador” and will be the face of the upcoming Stronger With You Parfum.
In a post on Instagram, the company said, “A strong name for a strong scent. After captivating audiences worldwide through diverse and engaging roles, Emporio Armani Global Fragrance Ambassado Nicholas Galitzine embodies the enthralling scent of STRONGER WITH YOU PARFUM that evokes unity, strength, and authenticity.”
Galitzine, who stars as He-Man in the upcoming Masters of the Universe movie. told WWD, “It was a really unique experience, because my main task for the campaign was to move and dance with a sense of freedom empowered by my crew around me and the feeling of the nightclub that we created. I don’t profess myself to be a dancer by any means, but it was just very freeing.”
The upcoming campaign features the song, Born Slippy by Underworld, and was shot by photographer Harley Weir. Galitzine was styled by Georgia Pendlebury.
Mob Psycho 100 is an anime series (based on a web manga series of the same name) that follows the life of Shigeo Kageyama, a seemingly ordinary middle school student with psychic powers. Nicknamed “Mob,” Shigeo struggles to balance his desire for a normal life with his abilities.
These upcoming fragrances are to celebrate Series III of Mob Psycho 100 – previous fragrances based on series I and series II were released in 2017 and 2019
The new perfume collection features fragrances inspired by key characters from the series, each capturing their unique personalities and traits:
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Shigeo Kageyama (Mob)
“This perfume is inspired by Shigeo Kageyama, also known as Mob. The gentle scent of pear and floral represents his quiet and simple demeanor while working part-time at the Spirits and Such Consultation Office. The fragrance gradually changes to a deep, calming scent of amber and musk, reflecting Mob’s immense power as a psychic.”
Top Notes: Orange, Pear, Blossom, Lavender
Middle Notes: Rose, Jasmine, White Lily
Base Notes: White Musk, Amber
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Arataka Reigen
“This perfume is inspired by Arataka Reigen, a self-proclaimed psychic who runs a spirit consultation office. The spicy pepper scent represents his special moves like Salt Splash and Salt Punch. The fragrance gradually envelops you in a refined sweetness, reflecting Reigen’s supportive and protective nature towards Mob.”
Top Notes: Fresh Linen, Citrus, Bergamot
Middle Notes: Jasmine, Lily of the Valley
Base Notes: White Musk
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Ritsu Kageyama
“The light citrus scent represents Ritsu, who is responsible, academically excellent, and Mob’s proud younger brother. The fragrance transitions to a soft scent of rose and musk, expressing Ritsu’s awakening as a psychic who cares deeply for his brother.”
Top Notes: Apple, Bergamot, Freesia, Grapefruit, Lavender
Middle Notes: Centifolia Rose, Orange
Base Notes: White Musk, Amber
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Teruki Hanazawa
“This perfume is inspired by the character Teruki Hanazawa from “Mob Psycho 100 III.” The fresh citrus notes represent Teruki’s confident and stylish personality. The aromatic and pleasant scent transition reflects Teruki’s role as a reliable friend and strong ally to Mob.”
Top Notes: Mandarin, Grapefruit, Bergamot
Middle Notes: Green Apple, Vetiver
Base Notes: White Musk, Cedarwood
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Ekubo
The fragrance captures Ekubo’s (aka Dimple in the English version) ambition to become a god with a lively citrus and subtle spicy wood scent. As the scent evolves into a calm woody aroma, it represents Ekubo’s realization of his true ambitions and reconciliation with Mob.
Top Notes: Orange, Bergamot, Lemon, Basil, Pepper
Middle Notes: Cedarwood, Vetiver, Patchouli
Base Notes: Sandalwood, Guaiac Wood
The fragrances are available to pre-order now and will be available from March. Each fragrance is available as 50ml Eau de Parfum for ¥4,950 (approx. US$30 / €30 / £25) at dreaming-princess.com
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Annick Goutal have unveiled the 2024 edition of its Une Forêt d’Or candle, a product that has been part of the brand’s annual lineup for over 30 years.
The scent of Une Forêt d’Or is designed to evoke memories of winter walks through snow-dusted forests and the tradition of decorating homes with pine branches, fresh oranges, and tangerines. Its features key notes of pine branches and orange rind, aiming to capture the atmosphere of the holiday season.
The 2024 edition comes in a deep blue lacquered glass adorned with a swirling nature-inspired design, which the brand describes as a representation of a magical winter night.
Une Forêt d’Or is available now – in the UK at Liberty and Escentual
Scent Beauty, who market the fragrance say, “As addictive as Espresso, this fragrance blends rich Cocoa Powder and Espresso Bean with the sensual allure of Night-Blooming Jasmine and Vanilla Orchid. Buttery Biscotti adds a delectable sweetness, while a finish of Caramel Drizzle, Sugared Amber, and Whipped Cream creates an irresistible warmth. Feel bold, confident, and unforgettable—get them addicted to your essence and leave a lasting impression with every spritz.”
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The fragrance name is possibly inspired by one of Carpenter’s hits, Espresso, which was released earlier this year.
Sabrina Carpenter’s Espresso
The fragrance uses dsm-Firmenich’s Smell-The-Taste technology to capture the smell of a cappuccino. According to Firmenich, “Smell-The-Taste is the art of expressing tastes into fragrances, based on retro-olfaction, molecular volatility, and the creator’s own expert interpretations. Drawn from the expertise of flavorists, this technique helps perfumers create ingredients that give texture, appetizing emotion, and innovation to new fragrances.”
Me Espresso is available now from Scent Beauty and other stockists
This week in Indie Perfume Brand Spotlight we speak to Tara Derakshan – founder of new perfume brand, NEH, which aims to add mindfulness to the art of perfumery.
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About You
Tell us who you are.
I’m a scent creator, entrepreneur, writer, adventurer, and proud dog mum of two. I’m deeply immersed in the art of perfumery and sensory exploration, blending creativity and mindfulness to craft experiences that go beyond the ordinary. Wife, traveler, and always in pursuit of life’s rich pleasures, I’m passionate about the journey of self-discovery through scent.
How did you get into the perfume industry?
My journey into fragrance was born out of a deep fascination with how scent impacts our emotions, identity and memories. This passion led me to create SNIPH, a fragrance discovery service for niche perfumes, and later NEH, a new perfume house where master perfumery meets mindfulness.
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What was the first perfume you ever purchased?
Obsession by Calvin Klein. Its boldness and fluidity felt liberating and opened my eyes to the endless possibilities of scent at a very young age.
What is your favorite meal?
I’m drawn to flavorful Persian kabob with saffron rice. It’s rich, aromatic, and captures the essence of culture and depth, a bit like my approach to fragrance.
Where is your favorite place?
Bali and South Africa both hold a special place in my heart. These vibrant, diverse places have a unique energy, a blend of culture, spirituality, and natural beauty that feeds my creativity and grounds me.
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Do you have an interesting party trick or any hidden talents?
I’m a certified Yoga Nidra teacher, which means I can guide people into a deep state of relaxation and subconscious exploration—a powerful tool for healing. I also sing, and for the first time, I’m blending both these skills in NEH, using my voice in our frequency sounds to support others in their journeys of self-discovery and well-being. It’s exciting to bring these personal passions into my work, creating a meaningful, healing experience for others.
Who would play you in a film of your life?
Tilda Swinton would be my pick. She has a rare, magnetic presence that aligns with the creative, boundary-pushing energy I bring to my work.
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About Your Brand
Describe your brand in one sentence.
NEH is a contemporary perfume house that blends master perfumery with cutting-edge NFC technology to create a transformative full sensory experience.
Where does the name of your brand come from?
“NEH” comes from the last three letters of my name and fittingly translates to “nose” in French, representing both expertise and individuality in the fragrance world.
Who are your perfumes for?
Our perfumes are made for the modern explorer. Those who appreciate artistry in fragrance and see scent as a path to self-discovery, connection, and wellness.
Tell us about your latest perfume.
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Our latest creation, The Element by NEH, is all about play and self-expression, with notes of Lychee, Rose, Vanilla and patchouli. It’s designed to bring out joy, curiosity, and a sense of freedom and spark in everyday life.
If someone wanted to try your fragrances, which one would you recommend they try first and why?
I’d suggest starting with The Opening. Its blend of Cardamom, Violet, and Sandalwood is both warm, mysterious and inviting, perfectly embodying NEH’s unique approach to mindful scents with intention.
What challenges do you want to overcome for your brand?
Our vision is to help people experience fragrance as a path to self-connection, self-awareness, and well-being—beyond just a scent. We aim to inspire individuals to explore their own depths with each fragrance, using it as a bridge to a richer understanding of themselves. This journey of self-discovery and empowerment through scent is at the heart of everything we do. In a world filled with noise, NEH is here to help you remember your wholeness and reconnect with who you truly are.
What is unique about your brand?
NEH brings together the finest raw materials and high-quality master perfumery with the principles of mindfulness to create a fragrance experience that goes beyond the senses. By integrating NFC technology and original frequency sounds, each scent supports well-being and self-connection, inviting you to embark on a journey of self-discovery, intuition, and higher awareness. NEH is more than perfume, it’s a journey of making the invisible visible – helping you find presence and balance in everyday life.
