If there’s one thing we love most about the festive season (twinkly lights and glorious quantities of chocolate aside), it’s the absolute delight of choosing ...

If you thought fragrance was all about a quick spritz and run, TikTok would like to have a word. Scent maxxing - the trend of layering, amplifying and ...

All of a sudden, there’s a nip in the air, evenings are darkening, and we’re seriously considering getting our big coats out of hibernation. That’s right: the ...

If there’s one festive trend shaking up fragrance buying this winter, it’s this: boozy perfumes are having a moment. Online searches for “whisky perfume”, ...

Emily in Paris has captivated audiences with its blend of romance, fashion, and the allure of Parisian life. Beyond the picturesque streets and chic outfits, ...

If you’ve spent more than five minutes on TikTok lately- or know a teenager who has- you’ve likely already heard of scent maxxing. Teen boys are talking about ...

Let’s be honest - we all want to be great gift-givers, but Christmas shopping has a habit of turning even the most organised among us into last-minute ...

Calling all bargain hunters and fine fragrance aficionados, the biggest perfume deals of the year are nearly here! Perfume Direct’s Black Friday Vault is ...

We’ve curated the must-have Christmas gifts for 2025 – from luxury statement scents and affordable playful picks to cool classics and this year’s biggest ...

Black Friday is almost here, and at Perfume Direct, we’re doing things a little differently this year. Say hello to The Vault - your one-stop destination for ...