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Experimental Perfume Club branch out into home fragrance

London based fragrance house, [Experimental Perfume Club](Experimental Perfume Club – Basenotes), have launched three new candles. EPC’s concept of fragrance layering is carried forward in this launch, with three three new candles available individually, as well as a set of three minis, designed to be layered.

The candles come in three of the best-selling EPC scents from the brands Essential Collection of fine fragrances. The scent of each candle represents one part of the fragrance pyramid; top ( Cardamom Moss), mid (Tonka Sesame) and base( Cedarwood Absinth). Each scent can be enjoyed alone, or lit together to layer the fragrances in seven different combinations.

The wax blend features a 40% plant-based formula enriched with shea butter and is housed in reusable ceramic containers.

Cardamom Moss

“A swirl of spices wrapped in salty waves of mineral mosses and Ambroxan. A scent of dualities pairing cool and warm spices. Zingy ginger fuses with warm turmeric, cool cardamon is juxtaposed with the depth of cinnamon. An overdose of Ambroxan and moss gives way to velvety, salt tinged woods wrapped into a hint of caramelised tobacco and powdery musks.”

Tonka Sesame

“An utterly delectable combination of gourmand notes and woods; fused in perfect harmony. Green hazelnuts, almonds and tonka beans all swirl around a delightful sesame. Heliotrope bolsters the nutty notes and hints of rice, whilst earthy patchouli and cedarwood ground the fragrance. A toasty scent that smells good enough to eat”.

Cedarwood Absinth

“A rich leathery fragrance unashamedly herbaceous, sultry and powerful. Aromatic wormwood oil gives the scent of Absinth. Cypriol roots bring a powerful earthy, balsamic undertone, bolstered by Virginia and Atlas Cedar, and patchouli. A rich leathery scent that begins fresh, before softening to a sensual woody-tobacco signature.”


All three scents are available now at the EPC website as 240g individually, or a 3x75g Layering Collection.

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Amouage create Purpose 50 – an extrait version of its 2023 scent

Amouage have launched an “Exceptional Extrait” of it’s 2023 fragrance, Purpose. The new fragrance – Purpose 50 – was composed by Givaudan perfumer, Quentin Bisch, who also created the original.

The company say, “An unwavering totem of strength and assertiveness, the original Purpose Eau de Parfum employed the ageless power of Frankincense to convey a sense of feeling at peace, of finding one’s roots, of being complete. Now in the form of an Exceptional Extrait, dosed at an astonishing 50% concentration, Purpose 50 delves deeper into the base of the scent. Joining the Frankincense, the Papyrus and the Sand Vetiver from the Eau de Parfum are an authoritative Sandalwood accord – lending the whole a unique, creamy-woody earthiness – as well as a Vanillin note, which creates a more intimate bond with the wearer’s skin. Purpose 50 is a profoundly moving connection to the earth itself – with its ancient soul , its endless patience and its timeless wisdom.”

Creative Director of the brand, Renaud Salmon, told Moodie Davitt Report, “It’s not that we felt we wanted to fix something in the Eau de Parfum, or that something was missing from it. However, we found ourselves constantly going back to the scent and thinking about it – as though it was calling out to us for further exploration.”

Notes for the fragrance include Bergamot, Pink Pepper, Frankincense, and Pimento Berry in the top; a heart of Rose, Sand Vetiver, Sandalwood, and Papyrus; and a dry down of Saffron, Suede, Mystikal, Akigalawood, and Vanilla.

Purpose 50 is available now at Amouage as 100ml Extrait.

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Actor Nicholas Galitzine announced as new Emporio Armani fragrance ambassador

Armani have announced that British actor, Nicholas Galitzine, is to be “the newest Emporio Armani Global Fragrance Ambassador” and will be the face of the upcoming Stronger With You Parfum.

In a post on Instagram, the company said, “A strong name for a strong scent. After captivating audiences worldwide through diverse and engaging roles, Emporio Armani Global Fragrance Ambassado Nicholas Galitzine embodies the enthralling scent of STRONGER WITH YOU PARFUM that evokes unity, strength, and authenticity.”

Galitzine, who stars as He-Man in the upcoming Masters of the Universe movie. told WWD, “It was a really unique experience, because my main task for the campaign was to move and dance with a sense of freedom empowered by my crew around me and the feeling of the nightclub that we created. I don’t profess myself to be a dancer by any means, but it was just very freeing.”

The upcoming campaign features the song, Born Slippy by Underworld, and was shot by photographer Harley Weir. Galitzine was styled by Georgia Pendlebury.

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New fragrance line inspired by manga and anime series, Mob Psycho 100

Mob Psycho 100 is an anime series (based on a web manga series of the same name) that follows the life of Shigeo Kageyama, a seemingly ordinary middle school student with psychic powers. Nicknamed “Mob,” Shigeo struggles to balance his desire for a normal life with his abilities.

These upcoming fragrances are to celebrate Series III of Mob Psycho 100 – previous fragrances based on series I and series II were released in 2017 and 2019

The new perfume collection features fragrances inspired by key characters from the series, each capturing their unique personalities and traits:

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Shigeo Kageyama (Mob)

“This perfume is inspired by Shigeo Kageyama, also known as Mob. The gentle scent of pear and floral represents his quiet and simple demeanor while working part-time at the Spirits and Such Consultation Office. The fragrance gradually changes to a deep, calming scent of amber and musk, reflecting Mob’s immense power as a psychic.”

  • Top Notes: Orange, Pear, Blossom, Lavender
  • Middle Notes: Rose, Jasmine, White Lily
  • Base Notes: White Musk, Amber
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Arataka Reigen

“This perfume is inspired by Arataka Reigen, a self-proclaimed psychic who runs a spirit consultation office. The spicy pepper scent represents his special moves like Salt Splash and Salt Punch. The fragrance gradually envelops you in a refined sweetness, reflecting Reigen’s supportive and protective nature towards Mob.”

  • Top Notes: Fresh Linen, Citrus, Bergamot
  • Middle Notes: Jasmine, Lily of the Valley
  • Base Notes: White Musk
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Ritsu Kageyama

“The light citrus scent represents Ritsu, who is responsible, academically excellent, and Mob’s proud younger brother. The fragrance transitions to a soft scent of rose and musk, expressing Ritsu’s awakening as a psychic who cares deeply for his brother.”

  • Top Notes: Apple, Bergamot, Freesia, Grapefruit, Lavender
  • Middle Notes: Centifolia Rose, Orange
  • Base Notes: White Musk, Amber
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Teruki Hanazawa

“This perfume is inspired by the character Teruki Hanazawa from “Mob Psycho 100 III.” The fresh citrus notes represent Teruki’s confident and stylish personality. The aromatic and pleasant scent transition reflects Teruki’s role as a reliable friend and strong ally to Mob.”

  • Top Notes: Mandarin, Grapefruit, Bergamot
  • Middle Notes: Green Apple, Vetiver
  • Base Notes: White Musk, Cedarwood
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Ekubo

The fragrance captures Ekubo’s (aka Dimple in the English version) ambition to become a god with a lively citrus and subtle spicy wood scent. As the scent evolves into a calm woody aroma, it represents Ekubo’s realization of his true ambitions and reconciliation with Mob.

  • Top Notes: Orange, Bergamot, Lemon, Basil, Pepper
  • Middle Notes: Cedarwood, Vetiver, Patchouli
  • Base Notes: Sandalwood, Guaiac Wood

The fragrances are available to pre-order now and will be available from March. Each fragrance is available as 50ml Eau de Parfum for ¥4,950 (approx. US$30 / €30 / £25) at dreaming-princess.com

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Valentino adds to its Born in Roma range with Extradose duo

Valentino Beauty are adding to its Born in Roma series with two new fragrances for men and women. The new scents – Born in Roma Extradose Donna and Born in Roma Extradose Uomo – are the latest in a long line in flankers for the original Born in Roma duo, originally launched in 2019

Born in Roma Extradose Donna features notes of blackcurrant, a rum accord, and vanilla; while Born in Roma Extradose Uomo has spicy notes, vetiver, lavandin and woody notes.

Donna will be available as 30ml, 50ml, and 100ml Eau de Parfum; while Uomo is available as 50ml and 100ml Eau de Parfum.

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Sabrina Carpenter adds Me Espresso to Sweet Tooth perfume line

Singer, Sabrina Carpenter, has added a new fragrance, Me Espresso, to her Sweet Tooth line, which also includes the original fragrance, Caramel Dream, and Cherry Baby.

Scent Beauty, who market the fragrance say, “As addictive as Espresso, this fragrance blends rich Cocoa Powder and Espresso Bean with the sensual allure of Night-Blooming Jasmine and Vanilla Orchid. Buttery Biscotti adds a delectable sweetness, while a finish of Caramel Drizzle, Sugared Amber, and Whipped Cream creates an irresistible warmth. Feel bold, confident, and unforgettable—get them addicted to your essence and leave a lasting impression with every spritz.”

The fragrance name is possibly inspired by one of Carpenter’s hits, Espresso, which was released earlier this year.

Sabrina Carpenter’s Espresso

The fragrance uses dsm-Firmenich’s Smell-The-Taste technology to capture the smell of a cappuccino. According to Firmenich, “Smell-The-Taste is the art of expressing tastes into fragrances, based on retro-olfaction, molecular volatility, and the creator’s own expert interpretations. Drawn from the expertise of flavorists, this technique helps perfumers create ingredients that give texture, appetizing emotion, and innovation to new fragrances.”

Me Espresso is available now from Scent Beauty and other stockists

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Annick Goutal launch 2024 festive Une Fôret D’or candle

Annick Goutal have unveiled the 2024 edition of its Une Forêt d’Or candle, a product that has been part of the brand’s annual lineup for over 30 years.

The scent of Une Forêt d’Or is designed to evoke memories of winter walks through snow-dusted forests and the tradition of decorating homes with pine branches, fresh oranges, and tangerines. Its features key notes of pine branches and orange rind, aiming to capture the atmosphere of the holiday season.

The 2024 edition comes in a deep blue lacquered glass adorned with a swirling nature-inspired design, which the brand describes as a representation of a magical winter night.

Une Forêt d’Or is available now – in the UK at Liberty and Escentual

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Interparfums signs Off-White for perfume license starting from 2026

Interparfums has obtained all Off-White brand names and registered trademarks for Class 3 fragrance and cosmetic products, subject to an existing license that expires on December 31, 2025, when Interparfums will begin commercial use of the fragrance brands.

Founded in 2012, by the late designer Virgil Abloh, Off-White is known for its high-end streetwear influences and bold approach to youth luxury. When Virgil Abloh founded Off-White, he sought to establish a brand with a universal design language that was artistic, disruptive and a reflection of concepts explored in the realm of youth culture.

According to the press release, the two companies “will build a long-term relationship to work in unison on strategies, category launches, and market initiatives.”

Jean Madar, Chairman & Chief Executive Officer of Interparfums noted, “Off-White blends the worlds of streetwear and luxury in a spirit of talent and inventiveness. This is a tremendous opportunity for us considering the brand’s unique positioning, not to mention Virgil Abloh’s impressive creative legacy. This brand will help us explore new openings for fragrances in the luxury sector.”

Off-White‘s launch into fragrance began in 2022 with the Paperwork Collection, and the company released additional fragrances earlier this year in collaboration with perfumers including Emilie Bouge, Alexis Dadier and Sidonie Lancesseur.