Category: Perfume News

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Ava Luxe launches Moira – “An ode to destiny’s sweetness and strength”

Independent perfume brand, Ava Luxe, have announced their newest fragrance – Moira, described as “an ode to destiny’s sweetness and strength.”

Moira features notes of “creamy milk, sugared almond, and saffron.  Juicy Brazilian orange and crisp cypress leaf add a radiant touch, illuminating the composition. 

At its heart lies a luscious harmony of toffee and vanilla, swirled with the evocative depth of incense—a moment of indulgence that feels both intimate and profound. 

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The fragrance deepens with a sensual base of smooth sandalwood, resinous labdanum, and soft white musk, leaving a warm, enduring impression that lingers like a whispered promise.” 

Perfumer and brand founder, Serena Goode, spent most of her life in Southern California honing her artistic abilities and passion for fragrance and all things mystical/ethereal.  She now resides in Massachusetts, and believes that fragrance has the power to evoke cherished memories, uplift emotions, improve self confidence and wellbeing.

Moira is available now in EDP and Extrait in a variety of sizes at the Ava Luxe website.

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Sana Jardin’s latest fragrance is Air of Aquarius

Sana Jardin have launched Air of Aquarius, a unisex fragrance inspired by “the celestial symphony of Pluto’s return to Aquarius in January 2024. This cosmic alignment not only signifies societal evolution but also serves as a catalyst for transformative rebellion”

“We are thrilled to introduce Air of Aquarius to the world”, said Amy Christiansen, Sana Jardin Founder & CEO. “This fragrance embodies the transformative power of rebellion and the celestial wonder of cosmic alignment. It invites wearers to embrace their inner lightness, tapping into the healing essence of flowers and the alchemy of energy to elevate the human experience to celestial heights.”

The new fragrance was created in partnership with Master Perfumer Carlos Benaim, who said “During the creative process, I reflected on the moments of change and transformation I had personally experienced. The result is a clean musky and aromatic scent, which has been crafted to transcend boundaries and set us free.”

The fragrance notes include Spanish Lemon, Tangerine, Petitgrain, Lavender, Rosemary, Neroli, Jasmine, Muguet, Musks and Ambroxan.

Air of Aquarius is available as 50ml and 100ml Eau de Parfum and is available to purchase at sanajardin.com and selected stockists.

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Fashion house Chopova Lowena launch trio of scents

Fashion brand, Chopova Lowena have made their first foray into fragrance, with a trio of scents. Each of the scents are available as parfums and hand-poured candles, created with a base of Bulgarian Rose oil and using flowers and herbs native to the Bulgaria.

“With the perfumes, we wanted to make beautiful, wearable scents our way. Each scent is textured and delicate, but not precious, meant to be worn daily, spritzed on blouses and scarves, and tied to new memories with friends and loved ones.” – Emma Chopova and Laura Lowena-Irons

The three fragrances are:

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Great Root, Green Ruth

“Explore the natural world with Great Root, Green Ruth. She’s an outdoorsy girl with top notes of vetiver, saffron, nutmeg, and Bulgarian geranium who’s unafraid to explore the wilderness with her trusty snail pet.”

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Hay, Zhasmina!

“Wouldn’t it be nice to feel sweet and snuggly all the time? Hay Zhasmina! is an amber and woody scent with notes of jasmine, fennel, ylang-ylang, and Bulgarian Rose. She has a natural warmth and kindness that complements her tender aura.”

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Queen Rosa, Rosa is Queen

“Queen Rosa, Rosa is Queen is a floral, woodsy, musky scent. With notes of bergamot, pink pepper, and Bulgarian Rose, her bright bouquet mirrors her outgoing and flirty personality. With fishnets and fairy wings she’s born to be a star.”

Emma Chopova and Laura Lowena will be in-store at Dover Street Market London today for an exclusive meet and greet. (Thursday 16th January, 3:30pm – 5:00pm)

Chopova Lowena is a contemporary fashion brand known for its distinctive aesthetic, which combines traditional craftsmanship with modern design. The brand was founded by Emma Chopova and Laura Lowena in 2018, shortly after the duo met at Central Saint Martins in London, where they both studied fashion.

The three scents are made in Bulgaria and are available as 100ml individual parfums, as hand-poured candles housed in traditional Bulgarian ceramics and as a tester trio.

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Touchland expand range to include hair & body fragrances

Touchland, the brand which made hand sanitizer cool, is launching a range of eight hair & body fragrances.

Touchland was founded over a decade ago by Andrea Lisbona in Barcelona, Spain with the intention of disrupting the stale hand sanitizer industry of personal care. The brand launched in the US with a Kickstarter campaign in 2018, which resulted in the brand reaching 450% of its initial fundraising goal, and more than 1,500 pre-orders for the product in just one month.

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Andrea Lisbona

The new fragrance mists combine fragrance and hydration for daily use on hair, body, and even clothing. Ingredients such as Hyaluronic Acid help retain skin flexibility and soften hair, and Niacinamide Improves the appearance of uneven skin tone and help keep hair appearing shiny.

The company say, “Power Essence is the perfect addition to any self-care routine, featuring clean ingredients, cruelty-free formulation, and travel-friendly packaging, delivering all-day hydration and a refreshing boost whenever needed.”

The eight Touchland fragrances are:

Lush Tropicale

  • Top Notes: Sparkling Bergamot, Juicy Papaya
  • Heart Notes: Ripe Dragon Fruit, Apple Blossoms
  • Base Notes: Sunny Amber, Watery Musks

Vanilla Velvet

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Lush Tropical and Mango Mojo
  • Top Notes: Coconut Flakes, Vanilla Vapor
  • Heart Notes: Creamy Almond, Velvet Musks
  • Base Notes: Whipped Cream, Smooth Sandalwood

Peachy Lychee

  • Top Notes: Juicy Lychee, Neon Orchids
  • Heart Notes: Watering Peach, Wild Berry
  • Base Notes: Sugared Musks, Warm Amber

Mango Mojo

  • Top Notes: Mango Juice, Candied Pineapple
  • Heart Notes: Peach Puree, Dewy Strawberry
  • Base Notes: Wild Honeysuckle, Freesia Petals

Sparkling Bergamot

  • Top Notes: Ripe Bergamot, Fresh Grapefruit
  • Heart Notes: Steamed Eucalyptus, Vetiver Roots
  • Base Notes: Warm Hinoki, Rich Amber

Golden Amber

  • Top Notes: Jasmine Petals, Pink Lavender
  • Heart Notes: Ruby Amber, Oak Moss
  • Base Notes: Warm Woods, Golden Musk

Cashmere Woods

  • Top Notes: Sweet Cream, Sparkling Mandarin
  • Heart Notes: Luminous Jasmine, Sun Ray Accord
  • Base Notes: Cashmere Woods, Rich Vanilla

Rich Pistachio

  • Top Notes: Warm Cardamom, Sparkling Bergamot
  • Heart Notes: Crushed Pistachio, Fluffy Marshmallows
  • Base Notes: Oak Wood, Tonka Bean

Touchland’s Power Essence Body & Hair Fragrance Mists will be available for $20 at Touchland.com, Sephora and Ulta Beauty.

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Air France introduce signature interior fragrance created by Francis Kurkdjian

Air France have launched its signature home fragrance, AF001. The airline called on the talents of Francis Kurkdjian, Dior’s in-house perfumer and artistic director of Maison Francis Kurkdjian.

The airline say, “Starting on 15 January 2025, this home fragrance will gradually be introduced at the entrance to certain Air France lounges at Paris-Charles de Gaulle, as a welcome gesture at the start of a journey. Customers will discover the fragrance in the lobby, the lounge and the La Première suites, as well as in the lounges located in terminals 2E halls L and M, 2F and 2G. Air France will be gradually using the fragrance in its other lounges in Paris and around the world over the coming months.”

AF001, designed to evoke a feeling of space, calm and light is described as a comforting musky scent, combined with mimosa from the south of France, with hints of jasmine and rose. The name is a reference to the Concorde flights between New York and Paris in the late 1970s.

‘I’m very proud to have created Air France’s first signature home fragrance,’ said Kurkdjian. ‘It was the illusion of a ray of sunshine on the wings of an aircraft that inspired me to create this light, fresh and comforting home fragrance’.

‘The Air France travel experience now elevates all five senses: sight, with the haute couture uniforms of our staff, our cabin interiors and the meticulous design of our lounges, taste with the delicious dishes on the menu on board, touch with the soft fabrics of our seats, sound with our playlists on board, and now smell with this prestigious signature fragrance’ added Fabien Pelous, SVP Customer Experience at Air France.

(image: © LAURENT HUMBERT)

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University of Edinburgh is turning ‘fatbergs’ into pine scent

Researchers at the University of Edinburgh have discovered a way to make use of ‘fatbergs‘ – the massive blockage in sewers, formed when non-biodegradable waste (like wet wipes) mixes with fats, oils, and grease.

The biochemists have been feeding modified bacteria on sterilised fatbergs, which then turn the waste into a sweet smelling pine fragrance compound.

Biotechnology professor Stephen Wallace told STV news, “The molecule we’re making is a tree pine fragrance – it’s a really high-value molecule used across the cosmetics industry. What the project shows is it’s possible to feed these bacteria in a way that makes products useful to everyday society. The fact you can make it from horrible sewer waste sort of still blows my mind – but it’s scientifically possible.”

A report from STV

Prof Wallace adds, “The costs associated with disposing of fatbergs – removing, throwing, bringing them in – are significant. We’re showing the cost can be offset and even increased by producing something from fatbergs that is useful and valuable.”

Would you wear a perfume made from recycled sewer waste if it smelled amazing, or does the idea still make you hesitate?

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Brunello Cucinelli launch fragrance collection inspired by Italian poets

Italian fashion house, Brunello Cucinelli, have launched a new collection named Incanti Poetici (Enchanted Poetry). The range is inspired by Italian Poets, “honouring craftsmanship, beauty and precious ingredients. Each fragrance is dedicated to a single poem, harnessing emotions and feelings whilst celebrating fragrance as a true art form.”

VIE ETEREE

Inspired by «L’Infinito» by Giacomo Leopardi

Perfumer: Benoist Lapouza

“An enchanting scent of spring.

A journey into the limitless realms of imagination and contemplation.

This fresh and vibrant fragrance with an Italian soul, opens with a burst of bergamot and citron zest, whilst basil and cardamom nuances rest gently on a base of cedarwood.”

Key notes: Cedarwood, Basil, Cardamom

SOFFIO ZENIT

Inspired by «Un desiderio» by Giannina Milli

Perfumer: Florian Gallo

“Smell of Mediterranean summer.

A contemporary use of fig notes, enhanced with lavender and rosemary creates a unique, vibrant aromatic bouquet.

The leathery sweetness of labdanum absolute adds depth and strength to the lingering base.”

Key notes: Fig, Lavender, Rosemary, Labdanum Absolute

SOGNO NOTTURNO

Inspired by «Sotto le Stelle» by Vittoria Aganoor Pompilj

Perfumer: Quentin Bisch

“Where dreams and desire meet.

An addictive woody scent with a soft opening of creamy, musky sandalwood and a hint of cumin. The delicate touch of floral osmanthus gives the scent a truly contemporary feel.”

Key notes: Cumin, Osmanthus, Cistus, Vetiver

BREZZA GENTILE

Inspired by «L’aura serena che fra verdi fronde» by Francis Petrarch

Perfumer: Daphné Bugey

“A sensory voyage of contemplation.

A gentle and intimate fragrance that takes the wearer on a sensory journey of contemplation.

The vibrant opening of bitter orange opens to a heart of earthy patchouli on a base of ambrox accord.”

Key notes: Orange Bigarade, Elemi Philippines, Patchouli Indonesia, Ambrox

OMBRA LIRICA

Inspired by «A Zacinto» by Ugo Foscolo

Perfumer: Alberto Morillas

“Impossible to ignore

A journey through the philosophies of the Middle East, where every note is a verse in the poetry of royalty.

Regal and precious notes of gaiac wood and olibanum merge with the depth and richness of oud.”

Key notes: Olibanum Vulcain, Cedarwood Atlas, Gaiac, Oud

VENTO ARDENTE

Inspired by «Il 5 Maggio» by Alessandro Manzoni

Perfumer: Jordi Fernandez

“Acts like a luxurious skin.

Mysterious and sensual warm leather notes captivate the nose with hints of saffron.

Accented by amyris with a dry, woody infusion of cedar and sandalwood and a sprinkling of pepper.”

Key notes: Saffron, Cypriol, Leather Accord, Amyris

In the UK, the collection is exclusive to Harrods.

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Dior adds Bois Talisman to La Collection Privée

Christian Dior have added to their La Collection Privée range with the new Bois Talisman. The fragrance was created by in-house perfumer, Francis Kurkdjian, who was inspired by the superstitions of himself, and Christian Dior.

Christian Dior was said to tuck a lucky piece of wood each day into his pocket, and Kurkdjian apparently has a habit of slipping a “protective sugar cube” into the lapel of his jacket.

“Christian Dior’s superstitions have always touched my heart,” says Kurkdjian. ” Bois Talisman is born of the passionate encounter between our two superstitions: the sugar cube tucked into my pocket melds with the pieces of wood that were never far from Christian Dior’s reach. From sugar, I moved towards all facets of an intense vanilla to create the magical duo: Bois Talisman.” 

Notes for the fragrance include cedar wood, and a multitude of vanilla – vanilla infusion, vanilla absolute and vanilla CO2 extract.

Bois Talisman is available now as 50ml, 100ml and 200ml Eau de Parfum.

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Snif’s newest scent is ‘Me’

Snif have launched their latest scent, Me, which they describe as “a shape-shifting skin scent”.

They say, “This shape-shifting scent reflects your skin’s unique chemistry. It starts with a hint of plum, peach skin, and white moss before settling into a musky blend of orris and sandalwood. It’s not you, it’s Me.”

The fragrance, created by perfume Ugo Charron, features additional notes of Caramel, Orcanox, Musks, and Sublimolide.

Snif Me is available now from the Snif website and Ulta as 10ml and 30ml Eau de Toilette.

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Tru Fragrance & Beauty acquire Lake & Skye

Tru Fragrance & Beauty have acquired Lake & Skye. The two companies have been partners since 2018, when Tru took a minority investment.

Lake & Skye founder, Courtney Somer, said, “This acquisition marks an inflection point for our brand. Tru Fragrance has played a pivotal role in Lake & Skye’s growth since 2018, and I’m excited to deepen our collaboration and continue our upward trajectory. By working closely together, we’re poised to elevate the brand to new heights, deepening our relationship with the fragrance and wellness community that has so warmly embraced us.”

Tru Fragrance & Beauty CEO, Eric Bilenko, adds “Founded on Courtney’s vision of creating iconic clean fragrances, Lake & Skye is recognized whin the fragrance community for this commitment since the launch of 11 11. The brand’s unique ability to connect wellbeing with scent resonates deeply with today’s consumers and aligns perfectly with Tru’s mission to nurture brands with purpose and longevity.”