Maison Mona di Orio to close permanently
Independent perfume house, Mona di Orio is to close permanently. In a post on the brand’s website, co-founder, Jeroen Oude Sogtoen said:
“As the founder and creative director of Maison MONA DI ORIO, it has been my honor to carry forward the vision and essence that Mona, Huub, and I built together. Our creations have always been more than just fragrances—they are stories, crafted with heart, drawn from the beauty of art, light, and nature.
Today, I announce the closing of Maison MONA DI ORIO. This decision has not come lightly, but it is made with deep respect for our history and the belief that sometimes, stepping away is necessary for renewal. Though we close our doors, the soul of our brand will endure.
Thank you for being part of our story.”
The brand was launched in 2006, the first range consisting of three fragrances: Lux, Carnation and Nuit Noire. The scents became popular among the niche fragrance community, and were later made into the Signature Collection, joining later collections such as Les Nombres d’Or.
Sadly, in 2011, the house faced a turning point with the untimely passing of Mona di Orio. Despite her absence, Jeroen Oude Sogtoen decided to continue the brand in her honor, working with a team of perfumers such as Fredrik Dalman to keep her legacy alive.
I would like to note a personal thanks to Jeroen, as Mona di Orio was the first brand ever to take Basenotes seriously enough to invite me to my first press launch, so they will always have a special place in my heart.
Hat tip to gunmetal24 on the forums for the heads up