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New fragrance line inspired by manga and anime series, Mob Psycho 100

Mob Psycho 100 is an anime series (based on a web manga series of the same name) that follows the life of Shigeo Kageyama, a seemingly ordinary middle school student with psychic powers. Nicknamed “Mob,” Shigeo struggles to balance his desire for a normal life with his abilities.

These upcoming fragrances are to celebrate Series III of Mob Psycho 100 – previous fragrances based on series I and series II were released in 2017 and 2019

The new perfume collection features fragrances inspired by key characters from the series, each capturing their unique personalities and traits:

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Shigeo Kageyama (Mob)

“This perfume is inspired by Shigeo Kageyama, also known as Mob. The gentle scent of pear and floral represents his quiet and simple demeanor while working part-time at the Spirits and Such Consultation Office. The fragrance gradually changes to a deep, calming scent of amber and musk, reflecting Mob’s immense power as a psychic.”

  • Top Notes: Orange, Pear, Blossom, Lavender
  • Middle Notes: Rose, Jasmine, White Lily
  • Base Notes: White Musk, Amber
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Arataka Reigen

“This perfume is inspired by Arataka Reigen, a self-proclaimed psychic who runs a spirit consultation office. The spicy pepper scent represents his special moves like Salt Splash and Salt Punch. The fragrance gradually envelops you in a refined sweetness, reflecting Reigen’s supportive and protective nature towards Mob.”

  • Top Notes: Fresh Linen, Citrus, Bergamot
  • Middle Notes: Jasmine, Lily of the Valley
  • Base Notes: White Musk
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Ritsu Kageyama

“The light citrus scent represents Ritsu, who is responsible, academically excellent, and Mob’s proud younger brother. The fragrance transitions to a soft scent of rose and musk, expressing Ritsu’s awakening as a psychic who cares deeply for his brother.”

  • Top Notes: Apple, Bergamot, Freesia, Grapefruit, Lavender
  • Middle Notes: Centifolia Rose, Orange
  • Base Notes: White Musk, Amber
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Teruki Hanazawa

“This perfume is inspired by the character Teruki Hanazawa from “Mob Psycho 100 III.” The fresh citrus notes represent Teruki’s confident and stylish personality. The aromatic and pleasant scent transition reflects Teruki’s role as a reliable friend and strong ally to Mob.”

  • Top Notes: Mandarin, Grapefruit, Bergamot
  • Middle Notes: Green Apple, Vetiver
  • Base Notes: White Musk, Cedarwood
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Ekubo

The fragrance captures Ekubo’s (aka Dimple in the English version) ambition to become a god with a lively citrus and subtle spicy wood scent. As the scent evolves into a calm woody aroma, it represents Ekubo’s realization of his true ambitions and reconciliation with Mob.

  • Top Notes: Orange, Bergamot, Lemon, Basil, Pepper
  • Middle Notes: Cedarwood, Vetiver, Patchouli
  • Base Notes: Sandalwood, Guaiac Wood

The fragrances are available to pre-order now and will be available from March. Each fragrance is available as 50ml Eau de Parfum for ¥4,950 (approx. US$30 / €30 / £25) at dreaming-princess.com