Celebrating its 22nd year is Pitti Fraganze, the Florence-based niche fragrance fair. Approximately 180 brands are exhibiting at the show, including upcoming and established perfume houses.
The theme of this years event, inspiring the new Fragranze campaign and event installation, is “The Sound of Fragrance”, dedicated to the close connection between the world of perfumes and music. The theme will also be featured in a special immersive installation
Although Basenotes will not be attending this year (sadly), we will do our best to report news from the show as we get it.
